Liza Featherstone on Divining Desire and the History of Focus Groups | Part I

Published: Aug. 24, 2020, 5:45 p.m.

Liza Featherstone is a journalist based in New York City and a contributing editor to The Nation, where she also writes the advice column “Asking for a Friend.” She is also a columnist for Jacobin. Her work has appeared in the New York Times, Ms., and Rolling Stone among many other outlets. She is the co-author of Students against Sweatshops: The Making of a Movement (Verso, 2002) and author of Selling Women Short: The Landmark Battle for Workers’ Rights at Wal-Mart (Basic, 2004). She is the editor of False Choices: The Faux Feminism of Hillary Clinton (Verso, 2016). This interview is the first part of a two part series about Liza's most recent book, Divining Desires, a history of focus groups. 
 
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#PARCMedia is a news and media project founded by two USMC veterans, Sergio Kochergin & Vince Emanuele. They give a working-class take on issues surrounding politics, ecology, community organizing, war, culture, and philosophy.