Parallel 4: Eat Your Own Dog Food

Published: Sept. 4, 2018, 12:45 p.m.

When you make and sell software, a lot of the challenges of running a business have to do with managing projects and people, and finding effective ways to communicate with customers and potential customers. I'm talking to two CEOs who run small tech companies, and who, for my money, excel in communicating about what they're doing in honest, transparent ways.