FirstHive brings customer insight at granular levels

Published: May 24, 2022, 4 a.m.

There is a lot of data out there, but companies’ ability to use that data to create great customer experiences is still often lacking. FirstHive has rolled out a machine-learning, Software as a Service platform that can intake from almost every customer interaction and transaction to form a customer identity that reveals the next best action.

Customer Data Platform - Marketing