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b'By Jeroen de Bakker, CMO and CDO at Talpa Radio.\\n\\n\\u201cMany people thought that the advent of streaming would be the death of radio,\\u201d he began. \\u201cBut we saw it as an opportunity. After all, radio is streaming avant la lettre \\u2013 it was streaming long before streaming existed. We make content 24 hours a day. There are plenty of opportunities to use voice technology.\\u201d Talpa develops JUKE, a personal music guide that offers complete Dutch radio access, non-stop playlists, and access to 50 million songs. With both free and premium subscription services, JUKE serves a wide Dutch audience and a specific need. \\u201cAlthough our customers\\u2019 needs have never changed, their behavior has. With JUKE, we can be with them anywhere and everywhere they are. We\\u2019re turning listeners into users. But music streaming is a competitive space, so we knew how important it is to develop a solution before our competitors do. Now, we\\u2019re refining and expanding it to ensure we continue to meet their needs and keep it personal.'