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b'By Dani\\xebl Sytsma, Founder and Executive Creative Director of Studio Kraftwerk.\\n\\nDiageo, one of the world\\u2019s leading alcohol distributers, wanted to explore the opportunities of voice, they called on him. \\u201cDiageo noticed that cocktails are becoming more and more popular in bars, but people rarely make cocktails at home. So, to help them out, we developed The Bar, an Amazon skill (voice\\u2019s equivalent to a mobile app) that offers recipes, instructions and lessons in how to make the perfect cocktail. You can even order ingredients and bartending tools directly with Alexa.\\u201d Dani\\xebl talked a lot about creating the perfect brand voice for The Bar. \\u201cWe used a lot of humor and personality in our voice,\\u201d he says. \\u201cAfter all, it\\u2019s supposed to be a fun experience. Now, we\\u2019re looking into scaling up the idea to work with Google Assistant, and expanding the skill to include occasion-based party planning and functionality that allows Alexa to suggest cocktails form the ingredients you have on hand.\\u201d'