E156 - Adam Theobald, CEO and Co-Founder, Ordermentum

Published: Jan. 20, 2023, 4:32 a.m.

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Our first guest of 2023 is Adam Theobald, CoFounder & CEO of Ordermentum, a double sided marketplace and platform for hospitality suppliers and venues to make orders and payments.\\xa0

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Despite a potentially promising career in cricket and a desire to become a physio, Adam studied Computer Science at university going on to complete a Master degree in Commerce. Beginning his career as a stockbroker focusing on technology stocks, Adam moved into roles with voiceover IP company Freshtell (comparable to Skype) and web-based video conferencing company Parkslide (akin to Zoom). With a love of coffee, Adam founded order ahead app Beat The Queue (since rebranded to Hey You who have recently merged with delivery app Yello).\\xa0

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Ordermentum was born in 2014 with 10 customers signed up - the first being Lion Nathan. Despite the COVID curveball that threatened to all but completely wipe out the entire hospitality industry, the company became a savior to locked down dog walkers ordering coffees.\\xa0

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Ordermentum now boast a hugely profitable business that caters to 35,000 venues (or half of the venues in the country), have 650 suppliers signed up, move over $1billion in G&V and process $400million in payments.\\xa0

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Ian and Adam cover topics including:\\xa0

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  • Raises (one of which occurred during the pandemic!)
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  • Cricket (of course)
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  • Why he supports in-office in a remote moving world
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  • The importance of noticing emotional burnout in staff
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  • Plans to double his workforce in the next 12 months\\xa0
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  • The network effect\\xa0
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  • How important being part of a community is - Adam is a member of Innovation Bay\\u2019s Summit (Series A+ Founder Community)\\xa0
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  • And so much more\\u2026\\xa0
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Quickfire Round\\xa0

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  • Book: Radical Focus, Christina R. Wodtke + Working Backwards (Amazon)\\xa0
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  • Podcast: Serial\\xa0
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  • News Source: Sydney Morning Herald\\xa0
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  • App: Hey You
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  • Tech CEO: The Hard Thing About Hard Things\\xa0
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  • Productivity Tool: Woop\\xa0
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  • TV Show: Yellowstone, Line Of Duty\\xa0
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  • Ted Talk Topic: Ability to think on three trajectories - running the right balance between a short, medium and long term success trajectory\\xa0
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