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b'If you have an online business or an email list that you communicate with, you\\u2019ve probably heard the rumblings around the internet about the EU\\u2019s new General Data Protection Regulation (let\\u2019s just call it GDPR, shall we?). This new regulation goes into effect May 25, 2018 and in an effort to understand what it is, what it means to online marketers, and what we need to take action on, I\\u2019ve invited Bobby Klinck, an intellectual property attorney, to help us navigate all things GDPR. Bobby is not only an attorney, but he is an entrepreneur himself, so he really has his finger on the pulse of what online entrepreneurs need to do to protect themselves.\\nLet\\u2019s dive in and figure this all out!6 principles of the GDPR\\n#1:\\xa0Data shall be processed \\u201clawfully, fairly, and in a transparent manner.\\u201d\\n#2:\\xa0Data shall be \\u201ccollected for specified, explicit and legitimate purposes.\\u201d\\n#3:\\xa0Data processing shall be \\u201climited to what is necessary\\u201d for the purpose.\\n#4:\\xa0Data shall be accurate, kept up to date, and\\xa0corrected.\\n#5:\\xa0Data shall be kept so it identifies a person \\u201cno longer than is necessary.\\u201d\\n#6:\\xa0Data shall be \\u201cprocessed in a manner that ensures appropriate security.\\u201d\\nLet\\u2019s break down all 4 options:\\n\\nOpt-in Page:\\n\\nYou can add a voluntary checkbox/dropdown menu on your opt-in page.\\n\\nThis would clearly be consent if you do it right.\\n\\nIt must be voluntary and it cannot be the default. You can\\u2019t force them to agree and you can\\u2019t have the agreement as the default.\\n\\nIf you are going to do this, try to use a drop-down menu vs a checkbox. That way they have to choose \\u201cYes or No\\u201d - so they have to make a choice and you are not forcing the \\u201cYes.\\u201d With a checkbox for \\u201cYes\\u201d, they can easily miss it and skip it all together (since it can\\u2019t be forced!).\\n\\nSandwich Page:\\n\\nInclude a one-click upsell page between opt-in and thank you page that asks them to subscribe.\\n\\n\\u201cHey! One more thing before we finish.\\u201d - It\\u2019s essentially a sales page for your newsletter.\\n\\nThis gives you the chance to sell the benefits of being on your list.\\n\\nThey are presented with this option all on its own, so it\\u2019s compliant.\\n\\nDelivery Email:\\n\\nYou deliver the email as usual that gives them the lead magnet as promised.\\n\\nInclude language in the email to sell them on joining your list and include a call to action (example below).\\n\\nDepending on how your system works, either send them to a separate opt-in or use click to segment the list.\\n\\nIn the Lead Magnet:\\n\\nAdd a paragraph at the end of your lead magnets selling them on your list with a clickable link.\\n\\nThis is sufficient consent and it gives them a reminder if they look back at your lead magnet later.\\n\\nWhat\\u2019s Next?\\nCheck out Bobby\\u2019s Free GDPR Training:\\xa0I\\u2019m breaking my rules a bit here because you all know I\\u2019ve had a policy for the last year or so of not sending podcast traffic to someone else\\u2019s sign up page - I\\u2019ve talked about that strategy on my show before. HOWEVER, this information is important and I want you to protect yourself. So I\\u2019m making an exception. I want to encourage you to check out Bobby\\u2019s FREE mini-training all about the GDPR. The goal of his mini training is not only to make sure that you, as an online entrepreneur, understand the legal requirements but also to give you the tools and practical advice you need to thrive in a GDPR world.\\nTHANK YOU, Bobby, for your time and generosity in helping us understand GDPR. I truly feel I now have what it takes to move forward and implement to get compliant before the deadline! -- Amy'