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b'Welcome to the second half of our intensive "refocus on your list" training!\\nI hope you completed the short questionnaire from last week, because this week we\'re really building off those questions to get where we need to go. If you haven\'t done it yet,\\xa0click here\\xa0to download it and take just 10 minutes to complete it. (It\'s only 3 questions--super easy.) I promise, it will free you up and cultivate the\\xa0right mindset to accomplish the\\xa0goal for today\'s episode, which is ...\\nFor those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address.\\nTo create a good lead magnet, of course, you need to know what your tribe\\xa0wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping "Wow! I can\'t believe he/she is giving this away for free!"\\nLet me say this loud and clear:\\xa0Do not be scared of giving away your best stuff for free.\\nI give away my best information\\xa0all the time! (I\'m doing it right now, as you might have noticed...and I give away even\\xa0more\\xa0on the\\xa0full episode\\xa0of today\'s podcast.) It doesn\'t hurt my bottom line at all, because in my paid products and programs, I dive much deeper and train much more specifically on those topics.\\nIf you want to go deeper into today\'s topic,\\xa0click here\\xa0to listen to the full episode. I\'m going to teach a three-part strategy to help you build your list. And our goal is\\xa0not\\xa0conservative, folks! This strategy is designed to get you 75 new leads per week.\\nI\'ve also created a great free download for you: it\'s a cheat-sheet with\\xa017 stellar examples of different kinds of lead magnets. Not only does it give some great inspiration for how to model your own giveaways, but it shows you where to place the opt-in boxes\\xa0on your website for optimal conversion.\\xa0Get it here.\\nEPISODE FREEBIE\\nGet Amy\'s Free Cheat Sheet: 17 Pro Lead Magnet Examples\\n FREE DOWNLOAD'