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b'For the last several podcast episodes, we\'ve been covering\\xa0all manner\\xa0of marketing tactics. Creating webinars, building urgency, writing copy. And we\'ve taken a deep soul-searching dive into the personal "why\'s" and "how\'s" of online entrepreneurship.\\nThis week, we\'re bringing it all back home. It\'s time to refocus on the foundation of every successful online business:\\nYour email list.\\nThis week and next week, I\'m devoting the podcast to some list-building straight talk.\\nAnd if you\'re thinking\\xa0"Come on, Amy--I want the black-belt stuff that will take my business to the next level!" ... then this episode might be\\xa0especially\\xa0for you.\\nHere\'s how you know if you need\\xa0this episode:\\n\\nIf you\\u2019ve been working on your business for over a year now and you have less than 4,000 people on your email list\\n\\nIf you\\u2019re not growing your email list by at least 75 new leads a week\\n\\nIf you already have a solid list but it\\u2019s not converting into sales or sign-ups\\n\\nIf you are struggling with confidence in your business and are feeling "less than" or comparing yourself to everybody\\n\\nIf you ever launched anything in your business and your results were lackluster\\xa0(i.e.,\\xa0you sold\\xa0only one or two of your products\\xa0when you thought you were going to sell 100)\\n\\nIf you truly love\\xa0the business you\'re creating and are passionate about seeing it succeed--in other words, if you\'re in this for the long haul\\n\\nIf you answered yes to any of those things, here\'s the first thing I want you to do after listening to today\'s episode. Download the short one-page inquiry that I created just for you. It\'s going to help you sort through the obstacles that are holding you back from building a healthy, growing list.\\nEPISODE FREEBIE Get Amy\'s Cheat Sheet: "Uncover Your List Building Obstacles"\\n FREE DOWNLOAD\\nLet me say at the outset that, for all my talk about the crucial importance of list-building, I truly understand the difficulty involved. When you\'re in the beginning days and months\\xa0of your business, it feels like every opportunity is more important than the simple, daily effort of building your email list.\\nBut I learned from the sad experience of my very first product launch just how essential the list really is.\\xa0Listen to the podcast episode for the full story--it\'s eye-opening. For now, let\'s just say that with all the bells and whistles\\xa0of my program design and the sparkle of my marketing strategy, the promotion totally tanked.\\nThe reason? I had a weak email list.\\nI couldn\'t understand it. I\'d been networking with all the right people, even getting invited to speaking engagements and guest blog spots, and I\'d spared no effort to create an amazing product.\\nBut because\\xa0I was not actively\\xa0focused on list building, I wasn\'t able to\\xa0build the business that I really wanted.\\n(By the way, when I say \\u201cactively\\u201d focusing on it, I mean that I would think about my list\\xa0every day...but it was that horrible \\u201cI should be doing this, I\\u2019m far behind, I know I need a list" kind of thinking.)\\nEverything else about my business just seemed more important, in those stressful early days.\\nThat\'s why I\'ve created this download for you--to help you think through what is pulling your attention away from the cornerstone of building your business. Once you understand why it\'s so easy to focus on other things, you\'ll be able to turn the trend around and start seeing the results you want.\\nEPISODE FREEBIE Get Amy\'s Cheat Sheet: "Uncover Your List Building Obstacles"\\n FREE DOWNLOAD\\nListen to today\'s episode first--it will really help you with the mindset around list-building, and allow you to process the questions honestly.\\nAnd when you\'re done, drop me a comment to let me know what you\'re thinking! What is your mindset when it comes to building your\\xa0list? How are your efforts coming along?'