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b'I know it\\u2019s\\xa0only October,\\xa0but I\\u2019m already thinking about how to boost my business in 2016. And one of my biggest goals is to do more video.\\nVideo is a complex issue for a lot of entrepreneurs.\\xa0You know that it could help you make an amazing connection with your audience.\\xa0But all the tinkering that goes into it--the lighting, the camera setup, the script--is a surefire way to fry your brain.\\nNow, you actually may be\\xa0killing it with video right now. Maybe you\\xa0have a natural eye for what looks good on camera, you\\u2019re a master of improvising quick, witty nuggets of wisdom on the fly, and talking into a lens brings out all the warmth and sparkle of your personality (instead of turning you into a cardboard cutout like\\u2026um\\u2026some people I know).\\nIf that\\u2019s you, my hat is off to you. But if not, maybe you\'re more like me\\xa0\\u2014you\\u2019ve made some videos, it went okay, you know you can do better\\u2026but it\'s easier to just save it for another day.\\xa0(Or year.)\\nMy good friend James Wedmore dropped by the other day, and we started chatting about video, and before long I had to ask him if we could turn the conversation into a podcast interview. He has so much great stuff to share about why video is important, and how to make it really practical for your business.\\nOur interview was OUTSTANDING video tips and tricks.\\xa0I want you to listen to the whole thing so you don\'t miss any of it. I also want you to make sure to access the three-part FREE series he put together just for you on how to make great videos for your business.\\nLEARN MORE\\nHere\\u2019s just a tease of what we covered:\\nFive Video Marketing Mistakes\\nShoddy camera work\\xa0\\nYou don\\u2019t have to be Martin Scorsese or anything, but you do have to avoid those black bars on either side of your video\\u2014they\\u2019re a huge turnoff to your audience. (Easy fix: record video with your camera or phone held lengthwise, not up-and-down.) Other no-no\\u2019s include shaky camera action, bad framing, and fuzzy focus.\\n(If these no-no\\u2019s are already breaking you out in hives, relax.\\xa0All of these are easy, one-step fixes that James spells out.)\\nLighting\\nNewer cameras and phones can correct for this, but it\\u2019s worth it for everyone to learn how to set up quality lighting. The bedroom lamp is just not going to cut it. Nothing makes your video (and your brand) look instantly amateurish like bad DIY lighting. James gives the name of his favorite lighting kit that\'s cheap and reliable.\\xa0Click to listen.\\nAudio\\nJames says stop using your in-camera microphone. Doesn\\u2019t matter if you have the fanciest phone or DSLR out there\\u2026the onboard microphones will not pick up quality audio and your beautifully shot video will either sound like it\\u2019s coming from the bottom of a well OR sound like your grandmother shouting over a long-distance call.\\nAgain, just a little bit of cash outlay will get you a great-quality lapel microphone that connects into your camera or phone. Your audio will get instantly synched, and you\\u2019ll be able to talk in your normal tone of voice without worrying that the mic isn\\u2019t picking you up.\\nDon\\u2019t Be Boring\\nA lot of people protest that they can\\u2019t do video because they aren\\u2019t funny, they aren\\u2019t loud, they can\\u2019t talk fast, they aren\\u2019t an extrovert.\\nWell, guess what? You don\\u2019t have to be any of those things to have an engaging video. As James puts it,\\n"The opposite of boring doesn\\u2019t mean funny."\\nWhat you do have to be, James says, is passionate. And\\u2026well, just listen to what else he says. You\\u2019ll have no reason to doubt your \\u201cinterestingness\\u201d ever again.\\nNot Doing Video\\nIt\\u2019s not a rule that \\u201che or she who has the most video wins.\\u201d (In fact, it\\u2019s definitely possible to do too much video, especially if you have no strategy.) That said, there are\\xa0five types of video everyone should be doing in their business.\\nLearn more about what each of these videos accomplishes, and how you can pull them off seamlessly by signing up to get the\\xa0free three-part video series\\xa0James created on how to\\xa0do videos.'