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b'What a difference a tweak makes!\\nIf you\'ve spent any time on this blog (or podcast) in recent weeks, you know how firmly I stake my belief in webinars. Webinars offer a platform that lets you\\xa0connect with people on an entirely new, personal level you just don\\u2019t get with\\xa0most marketing strategies.\\nAnd what other marketing strategy can offer the opportunity for consistent on-the-spot revenue?\\nIf you\\u2019ve done successful webinars in the past and are looking to make even bigger revenue, OR if you\\u2019ve never done webinars before or maybe have just\\xa0dabbled with them in the past, today is going to be quite a pleasant surprise.\\nStarting with this number:\\xa0$62,000\\nAs the title says, just three little webinar-related tweaks\\xa0made a $62,000 difference in my bottom line. I knew they\'d have an impact, but the size of that number surprised even me.\\nSee, I knew\\xa0there were aspects of\\xa0my webinar strategy that could use a shot in the arm.\\n\\nI\\xa0wanted more sales generated from my\\xa0webinars\\n\\nI wanted more people to show up live during my\\xa0webinars\\n\\nI\\xa0wanted to attract a new audience and grow my email list with the webinars.\\n\\nWhenever you want to reach a new goal, you know some parts of\\xa0your strategy\\xa0are going to have to change.\\nSo I set to work making adjustments, starting with:\\nTweak #1: The Sales Page\\nThis might surprise you, but I always do a sales page for any promotion I put together. Where some people might drive webinar attendees\\xa0right to their product\\xa0order form, my style is to give people extra information, especially if they are on the fence.\\nIn the past we used to send people directly from the webinar to the sales page to read all about the product and then buy. But over time, we realized I wasn\\u2019t getting as many sales on the webinar as I had thought I should.\\nAnd that\'s how this simple tweak came about.\\xa0I still use the sales page, but I\'m using it smarter.\\xa0That single change resulted in instant sales from the very next\\xa0webinar, as well as a bigger boost of those instant sales.\\n(Click here\\xa0to listen to the full episode and find out the simple\\xa0tweak that boosted instant webinar sales!)\\nTweak #2: More\\xa0Webinars During Promotion\\nI want to give a shout-out to a member of the mastermind I used to be in. He\'s the one who\\xa0suggested this tweak\\xa0to me.\\nHe said\\xa0if webinars work really well for me, I should be capitalizing on that.\\nThis idea--do more of what\'s already working for you--was so simple, it was revolutionary.\\nIn the past, I\'d do one webinar for each promotion. But at his suggestion, I stepped up my game.\\nIt took a while for this tweak to hit its stride. But once it did, I saw amazing results.\\nTweak #3: Facebook Ads\\nThis is one I learned from my amazing coach, Todd Herman.\\nI\\xa0found that\\xa0when I\'m running Facebook ads for a webinar promo to a cold audience that probably doesn\\u2019t know much about me, that ad needs to look a whole lot different\\xa0than an ad to a warm audience (my fan base, my own email list, or a retargeting list).\\nHere are some examples:\\nThe warm-audience ad\\nThe warm-audience ad is more "talky" and personable. It has a lot more of my branding in it, in terms of colors and design. These people already know me and like me, so it plays on that familiarity we have.\\nCompare that to...\\nThe cold-audience ad\\nThe cold-audience doesn\'t have\\xa0a lot of branding to it. The text is short, punchy\\xa0and\\xa0blatant: "This is what we have going on, sign up here." Because this audience doesn\'t know me, I keep it much more generic.\\nFind out more about how to tailor your Facebook ads to different audiences.\\xa0Click here\\xa0to listen to the whole episode.'