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b'When I say the word \\u201cblogging,\\u201d what\\u2019s the first emotion you feel?\\nIf you\\u2019re like many entrepreneurs, it\\u2019s probably stress, mixed with a little bit of guilt.\\nEven if you truly love writing, keeping up a blog for your business can be one of the hardest things to get done\\u2026if you even get it done at all.\\xa0Your business might be\\xa0running full steam ahead, but your blog is lagging months behind!\\nToday\\u2019s episode is all about getting your blog back in gear, minus the stress.\\xa0I\\u2019m talking to one of my favorite people in the online marketing world, Darren Rowse, the founder of\\xa0ProBlogger.net\\xa0and one of the first people to recognize the potential of blogging for entrepreneurs.\\nHe\\u2019s going to walk us through the bare necessities of blogging, and show you how to streamline your process so that you gain traffic, convert leads and build community with every post you write.\\nDespite having\\xa0written\\xa0an encyclopedia\'s worth of information about blogging over the past few years, Darren is no stranger to the stress around blogging:\\n\\u201cIt\\u2019s pretty easy to get to a stage where your blog is running you instead of you running your blog.\\u201d\\nSo why keep blogging\\xa0at all?\\nSimple\\u2014your\\xa0blog is the cornerstone of your branding foundation. It\'s the best way to\\xa0get your name out there, and to help people get to know you.\\nReinvent the SWOT Test\\nWould you believe that when Darren started ProBlogger, he\\u2019d only been an actual pro blogger\\xa0for less than a year? With so little experience under his belt, he was fearful of being called\\xa0out for not being a seasoned expert. (I\\u2019m sure we can all relate to that!)\\nBut rather than let his inexperience hold him back, Darren used this\\xa0\\u201cweakness\\u201d to his advantage. He was transparent in his posts about aspects of blogging that he didn\\u2019t understand yet or was just\\xa0learning about.\\nAs it turned out, the transparency was a big hit with his audience, and earned him even more followers.\\n\\u201cTo position myself as someone who was on the journey, maybe a few steps ahead of you but I still haven\\u2019t gotten it all together, really resonated well with my audience.\\u201d\\nOnce you\\u2019ve run a SWOT test (strengths/weaknesses/opportunities/threats) on your blog, go back and reconsider the weaknesses and threats you found. They can actually be the ideal ways to differentiate yourself in your field. So many people out there position themselves as bulletproof experts, that your audience may find your \\u201cinexperience\\u201d very refreshing.\\nBecome a Title Master\\nDarren leaves no uncertainty about the importance of titles:\\n"The title of your post changes the destiny of your post. \\u2026can be the difference between somebody reading it and sharing it and it just sitting in the archives and never being read again."\\nHow to Find Readers (Without Google\\u2019s Help)\\nThe constant changes in how Google ranking works mean that SEO tags and hyperlinks don\\u2019t work as well anymore for getting your blog to show up in a keyword search.\\nAccording to Darren, that doesn\\u2019t matter as much as knowing who you\\u2019re trying to reach with your blog, and showing up where those readers hang out online.\\n"I am a big believer in adding readers one by one. I don\\u2019t think you need to be attracting thousands of readers everyday to your blog. For me it\\u2019s really about building a presence in the places that my potential readers are and being useful in those places."\\nTry watching on Twitter for people who use your keywords and respond to them. Be helpful in forums. Join Facebook groups that are on your particular topic and add value to the conversation. What you\\u2019re looking for is the opportunity to bring a new reader on who will love your blog and bring their whole network along with them.\\n\\xa0\\nEPISODE FREEBIE Get the Free Download: "How To Boost Your Blog\'s Business Potential: ProBlogger\'s Top Ten Tips To Growing Your Email List and Selling More Online"\\n FREE DOWNLOAD'