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b'Two weeks ago, in\\xa0Episode #62, I\\xa0reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list.\\nI\'m going to break down some of those bigger items in upcoming episodes. Today, though, I\'m going to walk you through some of the details that led to the overwhelming success of\\xa0this promotion.\\nThis blog post is going to be just a tease for the podcast, for the simple reason we cover a lot of ground in the audio version! If you haven\\u2019t listened to this week\\u2019s episode yet, I really encourage you to download and enjoy the whole thing.\\nBut for now, here are the basics:\\nLaunch in Review\\nMy recent launch of the Profit Lab was very different from past launches. I took some risks by changing things up and I\\u2019ll be honest\\u2014I was a little worried. But those risks paid off in a big way.\\xa0It turned out to be the most successful launch I\'ve ever done, with sales just under a million dollars, and some amazing new insights that will make future launches just as profitable.\\nHere\'s what really paid off this time:\\nConsistent Content\\nSurveying My\\xa0Audience\\nA Targeted Giveaway\\nEducating My Target Market\\nRebranding\\nEPISODE FREEBIE Get Amy\'s "Profit Lab Ad Creative Setup"\\n FREE DOWNLOAD\\nRetargeted Ads\\nThere are so many more details of this launch that I want to share with you, including what worked and what didn\\u2019t work so well, especially when it came to running Facebook and Google ads. These details will be immensely helpful alongside this week\\u2019s free download.'