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b'You know me--I teach what I know best. And what I know by now, more than anything, is that\\xa0the key to making a sales plan work is having a proven, foolproof\\xa0system.\\xa0\\nSo today, I\'m going to walk you through my project management system, line by line.\\xa0This is one I\'ve spent hours mapping out with my team. Some of it will be familiar to you, but it\'s in the little details that you\'ll find the most value--the tiny things that make your promotion polished, professional and, most importantly, effective.\\nAnother great thing about\\xa0putting together a promotion with this system is that it sets up your content to be "evergreen"--meaning you can use it over and over again to sell your product and build your business.\\nThere\'s a lot of content in this post and in the podcast. But don\'t worry. I\'ve put together a special checklist for you, so that you can put all this information into action right off the bat.\\xa0No matter what kind of promotion you\'re planning,\\xa0this checklist has all the basic steps you need to make sure it launches successfully.\\n Click here to download it instantly.\\nEPISODE FREEBIE Click Here to Get "The Project Plan Checklist"\\n FREE DOWNLOAD\\nI divide all my promotional planning into three categories:\\n\\nThe Pre category is everything you do before the cart opens (i.e., your\\xa0product becomes available for\\xa0sale).\\n\\nThe Live category is everything you do when the cart is open.\\n\\nThe Post category is everything you do after the cart closes.\\n\\nI\'ve launched promotions\\xa0in the past that I\'ve had just a few weeks to pull together. As my business has grown, I\'ve had more time to plan and prepare. But here\'s the thing: it\'s\\xa0never\\xa0enough time! Let me encourage you to always get started on this system earlier than you think. There will always be last-minute tasks that have you scrambling. That scramble will be a lot less stressful, the sooner you get started.\\xa0(Right now, I\'m already starting on this system for a\\xa0promo set to launch in October!)\\nCategory #1: Pre-Promotion\\nCategory #2: Live Promotion Maintain\\xa0the New Customers\\xa0Area\\nCategory #3: Post Promotion Shut Down Ads Redirect\\xa0Promo Pages to Your Waitlist Remove\\xa0Promotional Imagery\\xa0from Website/Social Media Celebrate!\\xa0\\nI\\u2019m always ready for a virtual champagne toast by the end of the process. I also send out thank-you notes to everyone who has helped: team members, affiliates, experts, etc.'