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b'The step-by-step process I use to create and launch lead magnets \\u2013 and yours to take!\\nI\\u2019ve said it before and I\\u2019ll say it again -- one of the very first things you need to have in your online business is a lead magnet.\\xa0\\nA lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.\\xa0\\nI can\\u2019t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I\\u2019ve created my fair share of them over the past fourteen years of being an entrepreneur.\\nAnd because lead magnets are such a big part of my growth strategy, you guessed it -- I\\u2019ve come up with a documented system on how to create and promote them.\\xa0\\nIn fact, I\\u2019ve boiled my process down to a checklist that you\\u2019re going to hear all about in this episode.\\nI cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!\\xa0\\nSo whether you\\u2019ve a lead magnet newbie or you have one that\\u2019s simply not performing, this is a great episode to listen to, and to bookmark for future reference.\\xa0\\nEnjoy!\\xa0\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'