BROADCASTS.com

b'The decision to have a personal brand or a company brand is a strategic one \\u2013 here\\u2019s what you should consider\\nIf you\\u2019re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?\\xa0\\nTo clarify, a personal brand is one like mine. I\\u2019m the face of the company, my name is my website URL, and it\\u2019s me that you hear on my podcast. A company brand is one where the business is completely independent of your name \\u2013 like Starbucks or Kajabi.\\nWhen I first started my business many moons ago, it was clear to me that a personal brand was the way to go.\\xa0\\nBut as my business continues to evolve, I\\u2019m getting curious about what it would look like to transition to a company brand \\u2013 and if that\\u2019s even possible \\u2013 because let\\u2019s be real, I don\\u2019t see myself doing Instagram Reels at 90 years old.\\nIn fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it\\u2019s been a really great move for his business, and his personal life.\\nI won\\u2019t lie, seeing him do this has me thinking about my own future, and I\\u2019m breaking down exactly what\\u2019s on my mind in this episode. Tune in to hear:\\xa0\\n\\nThe pros and cons of a personal brand and a company brand\\n\\nWhy I decided to have a personal brand vs. a company brand when starting my business\\n\\nThe roadblocks I\\u2019m encountering at this point in my entrepreneurial journey\\n\\nWhat new and established business owners should consider when it comes to their brand\\n\\nThis is a great listen for anyone who is thinking about starting their own business or already has one.\\xa0\\nOh, and when it comes to my personal brand, don\\u2019t worry -- I\\u2019m not going anywhere anytime soon.\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'