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b'I hope you\\u2019re buckled in, because my guest this week is an online business expert who is renowned for \\u201ctelling it like it is.\\u201d Ramit Sethi is a master communicator who pulls no punches. When it comes to sheer mental confidence, there\'s no one quite like him in the online marketing world.\\nAs a result, he\\u2019s had massive success in developing products that get huge results for his clients. His secret to developing these products is just one of the things we discussed in our interview.\\xa0Our conversation was\\xa0a great mix of lessons on mindset and tactical product creation strategies.\\nYou\\xa0should really listen to the whole interview, because there\'s way too much to fit into a blog post. But here are some of the highlights:\\nRedefining a Rich Life\\nRamit\\u2019s landmark book is called\\xa0I Will Teach You To Be Rich.\\xa0But the strategies he teaches in this book and elsewhere aren\\u2019t aimed exclusively at people who want to blow $5,000 on a weekend in Vegas (but if that\'s your jam, Ramit thinks it\'s great!). Ramit says that the rich life is different for each person. For many of us, a rich life simply means being able to work from home, take our kids to work with us, building a business where money is automated and we can focus more time on the things we love.\\nIn other words, money is an important part of having a rich life, but money is not the whole picture.\\nNo matter how you define a rich life, Ramit says it all comes down to just a few big \\u201cwins.\\u201d If you get just five or ten of these wins, you don\\u2019t have to sweat the small stuff, and you can focus more on the things you really love.\\nHow Fear Will Hold You Back\\nRamit talks candidly about the toxic influence of fear, which gets in the way of achieving these big wins. You\\u2019d never know it to hear him talk now, but Ramit himself struggled a lot with fear in the early days of starting his online brand.\\n"I had been writing my blog for about two or three years and I had never made a cent. I didn\\u2019t want people to think I started my blog just as a way to make money because that was never the intention.\\nI was absolutely petrified that people would not buy it or, even worse, that they would call me a sell out. You can see it in the sales copy that I wrote. The way I wrote that sales copy was so cowardly.\\nI literally said, \'Why should you pay for this? I know you can find a lot of stuff for free.\' My self confidence was so low that anyone would buy it that \\u2026 I literally tried to defend it before they even bought."\\nBut people did buy it. And they thanked Ramit for putting his information out there. What\\u2019s more, those buyers ended up opening his emails, joined other courses he offered, and took action on the things he taught them.\\n"The real people, the people I actually wanted to focus on, were buying and they were delighted to pay."\\nIn other words, Ramit had found his target market.\\xa0(Want to listen to the entire interview?\\xa0Click here now!)\\n"My belief is if I\\u2019m not adding multiple failures to that every month then I am probably not trying ambitiously enough. If you go talk to a successful person and ask them to tell you about their failures they ask you if you have all day, because they have 50 things they have had problems with."\\nFREE DOWNLOAD\\nTo listen to my\\xa0entire conversation with Ramit, click here now.'