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b'Grab your freebie for this episode here! You don\\u2019t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry\\nPositioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.\\nBut in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you\\u2019re super knowledgeable about what you do, but you wouldn\\u2019t really consider yourself to be an expert.\\nThe good news is, you don\\u2019t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.\\nAll it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!\\nThis isn\\u2019t something that happens overnight. In fact, it took me several years to nail down \\u2018what my thing is\\u2019 and how I provide value to my audience (much more on that in the episode).\\xa0\\nThat\\u2019s why it\\u2019s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don\\u2019t fret -- if you already have an established business, what you\\u2019re about to learn can help you pivot so that you\\u2019re seen as that #1 go-to resource even more.\\nIn this episode, you will:\\xa0\\n\\nGo through a self-reflection exercise that will help you define what your unique \\u201cthing\\u201d is\\n\\nGet super clear on the value that you offer to others, and learn how to clearly articulate it to your audience\\n\\nHear how I define my \\u201cthing\\u201d today, versus when I was starting out\\n\\nLearn tangible ways to become an expert in your specific area of business\\n\\nTake away strategies on how to position yourself as a go-to authority in your field\\n\\nJust a heads up -- because you\\u2019ll be doing some writing exercises, you\\u2019ll want a pen and notebook handy. I also recommend you listen to this in a place that\\u2019s free of distractions if you want to get the most out of it.\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'