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b'When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience\\nHave you ever made a careless mistake in your business that could have potentially been catastrophic?\\nI know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.\\nBut here\\u2019s the thing that I couldn\\u2019t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you\\u2019re being. You\\u2019ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity.\\xa0\\nThat\\u2019s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch.\\xa0\\nSome business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite.\\xa0\\nInstead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, \\u201cHow can this be good?\\u201d -- and guess what? She went on to rebuild her email list to twice its original size.\\xa0\\nYes, you read that right.\\xa0\\nIn this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:\\n\\nHer experience with adding tiers to a launch -- the good, the bad and the ugly\\n\\nHow adding Live coaching to her latest launch proved to be incredibly lucrative\\n\\nWhat she plans to do next in order to take her business to the next level\\n\\nThis is a great listen for anyone, regardless of where you are in your business -- and I know you\\u2019ll find Isobel as inspiring as I do.\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'