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b'This formula has put the epic battle between live launching and evergreen to bed once and for all\\nIf you have a course or product that you\\u2019re ready to launch, you might be wondering which is better: Live launching or evergreen?\\xa0\\nYou\\u2019ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I\\u2019m very aware this isn\\u2019t always the case but for many of my students, it has been.)\\xa0\\nIt\\u2019s quite the conundrum, isn\\u2019t it? But here\\u2019s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds\\xa0and put the epic battle between Live launching and Evergreen to bed once and for all.\\xa0\\nIt won\\u2019t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we\\u2019re all after, isn\\u2019t it?\\xa0\\nIn this episode, I reveal what that business model is, plus:\\n\\nHow to have an evergreen product that actually turns a profit\\n\\nExamples of what I\\u2019ve seen work, and what I\\u2019ve seen work really well\\n\\n\\nConversion rate stats from my own Live launches and evergreen products\\n\\nHow to determine what products should be evergreen, and what should be offered on a Live launch\\n\\nSo if you\\u2019re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.\\nHere\\u2019s a glance at this episode...\\n\\n[04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!\\n\\n[06:56] If you skip the live webinars and move right into evergreen, you\'re leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business.\\xa0\\n\\n[08:42] There will come a time when you are ready to graduate to evergreen.\\xa0\\n\\n[10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.\\n\\n[13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%.\\xa0\\n\\n[15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen.\\xa0\\n\\n[17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.\\n\\n[26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What\'s my next live launch offer. Repeat live launching until it\'s time to move to evergreen.\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'