#449: Why NOW Is The Best Time To Launch A Podcast With Jenna Kutcher

Published: April 7, 2022, 7:01 a.m.

b'Learn how to launch and grow your podcast from the best in the industry.\\nIf you\\u2019ve been listening to Online Marketing Made Easy for a while, you know that one of the questions I always ask my guests is, \\u201cWhat would you do if you had to start your business all over again? What would you focus on first?\\u201d\\nAnd for me, answering that question is super easy. Without a shadow of a doubt, I would start a podcast from day one. Yes, friend, it\\u2019s true. Online Marketing Made Easy has brought so much more to my business than I ever thought possible, and it\\u2019s also been such a great creative outlet for me.\\xa0\\nNot only does a podcast help you develop a presence for your brand and directly connect with your target audience, but you can also make great money in the process. My team and I just recently had our first 1 million downloads month, and I could not be more proud. It\\u2019s taken a lot of hard work, changing directions, and trying out new things -- but it\\u2019s been well worth the effort.\\xa0\\nSo in the spirit of all-things podcast, I thought I\\u2019d invite Jenna Kutcher, the host of the Goal Digger podcast, on to the show to share a few words of wisdom. Jenna is the cr\\xe8me de la cr\\xe8me of podcasters and content creators, so I know you\\u2019ll be just as excited as I was to hear what she has to say.\\nIn this interview, you\\u2019ll hear Jenna and I discuss:\\n\\nHow to set realistic production and metrics goals\\n\\nTips on how to monetize your podcast and when to start\\n\\nWhen is \\u201ctoo late\\u201d to create and launch a podcast\\n\\nThe pros and cons of being part of a podcast network\\n\\nDo you have your listening ears on? Good -- because if you\\u2019ve ever considered starting a podcast, you definitely want to listen closely.\\nHere\\u2019s a glance at this episode...\\n\\n[08:05] The key to a successful podcast is to find a way to produce content sustainably. Have systems in place that allow you to show up and keep running.\\n\\n[10:45] Don\'t let things that don\'t matter hold you up. Find out what you are doing and why. A podcast can be a top of funnel, establish you as an expert, or become an interview opportunity. Get clear on your goal.\\xa0\\n\\n[12:41] Set a goal for your podcast. Could it be a list builder, a way to establish credibility, or a means to pivot your business? Your results will depend on what that goal is.\\n\\n[16:52] Monetize from day one. People will continue to go back to early episodes. You could use it as a list builder or an affiliate play.\\xa0\\n\\n[20:53] It\'s not too late to start a podcast. No one will approach it like you will. Listeners listen to multiple shows.\\n\\n[26:14] Subscriptions or paid models are becoming popular. Jenna likes the idea of creating value for free and giving away content.\\xa0\\n\\n[34:54] Jenna loves that people are inviting her voice into their lives. Podcasts are a reference library to so many different topics. If the host isn\'t an expert, they can bring an expert in.\\n\\n[38:29] Jenna has a free masterclass on how to podcast. It shares all the beginning information, so there\'s no second-guessing.\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'