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b'In a world of automation, personal connection is what our clients were really craving.\\nI am beyond excited for you to listen to this episode because this sales strategy is going to blow your socks off. I recently used this strategy for the first time, and let me tell you, my entire team was floored at not only how many sales we got, but how much richer it made our launch.\\nBut here\\u2019s the thing -- it\\u2019s not fancy, it\\u2019s not complicated, and considering that we are all in the world of digital marketing, it might surprise you to hear that the success of this sales strategy had everything to do with human interaction.\\xa0\\nYes, my friend! Call me old school, but there is tremendous value in personal connection with other people that gets lost in this brave new world of automation. And considering we\\u2019re just now emerging from a pandemic that has drastically limited our ability to interact with others, that \\u2018human touch\\u2019 is needed much more now than ever.\\nNow, I\\u2019m not making a dig on digital, because it\\u2019s what pays my bills and it\\u2019s what allows me to help so many online business owners around the world. But let\\u2019s be real -- one-on-one interaction with another person allows us as marketers to appeal to their most basic instincts as buyers. Such as\\u2026\\n\\nWhat are their pain points?\\xa0\\n\\nWhat are their fears?\\xa0\\n\\nWhat do they not only want, but what do they need?\\n\\n\\nThis is the first time in my 13 years of entrepreneurship that I\\u2019ve used this strategy, and it absolutely crushed the goals that my team and I set up front. And here\\u2019s the good news: It\\u2019s super easy to replicate, and I\\u2019m going to share how to do it step-by-step.\\xa0\\nIn this episode, you\\u2019ll learn:\\xa0\\n\\nWhat a live concierge team is, and how they can help you convert customers\\n\\nHow to put together a concierge team, even if you don\\u2019t have any team members\\n\\nThe tools and technology you need to set your concierge team up for success\\n\\nGoals and metrics you should measure\\xa0\\n\\nWhat I plan to do differently after implementing this strategy for the first time\\n\\nAre you ready? Let\\u2019s dive in.\\nHere\\u2019s a glance at this episode...\\n\\n[04:14] We create a concierge team that helped potential students understand whether the course was right for them or not.\\xa0\\n\\n[06:58] Consider adding something like this to your own launch strategy. Especially if you have a program that\'s $500 or more. You can use this strategy even if you don\'t have a team.\\n\\n[11:20] Use the tools that work best for you. We used Calendly, Zoom, and created email tags for people interested in our calls.\\xa0\\n\\n[28:51] Set goals for your concierge team. You may want to consider tracking sales and offer a prize for milestones and high conversions.\\xa0\\n\\n[32:57] Here are a few important lessons we learned: 1. Have your team block their time. 2. Allow flexibility with a range of times. 3. Make a schedule for your team to provide coverage throughout the day. 4. Have concierge meetings before the cart opens. 5. Create a simple URL page to promote the team.\\n\\n[37:35] Action items: Write a list of people who love to connect and are willing to promote your program. Put together resources for them. Set goals. Have fun!\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not following, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'