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b'How many times has this happened to you? You\\u2019ve spent hours composing the perfect email to showcase your content, you\\u2019ve carefully segmented your list to a specific audience, you\\u2019ve queued it up to send at the optimal time\\u2026and a week later, your analytics reveal a dismal click-to-open rate. Ouch!\\nIt\\u2019s frustrating and discouraging, the kind of thing that can make you second-guess everything you know about online marketing. But it could be that the only thing holding back your campaign\\u2019s potential is the email subject line.\\n Get the full story--listen to\\xa0Podcast Episode 43.\\nDon\\u2019t underestimate the power of this one simple sentence. As I\\u2019ve mentioned in the past, email marketing is the most effective means of online marketing. The gateway to that email\\u2014the first thing your customers see\\u2014is your subject line.\\nIt has to contain hints of everything your email has to offer\\u2014the specificity of your product, the authenticity of your brand, the urgency of your offer. It has to convey not only your knowledge and authority, but also your personal empathy for your audience\\u2019s needs. Tall order, right?\\nFortunately, crafting an enticing subject line is not rocket science. The best subject lines can be broken down into five basic strategies, each built along a simple formula.\\nStrategy #1:\\xa0Focus on the Benefit\\nStrategy #2:\\xa0Be Specific\\nStrategy #3: Get Relevant\\nStrategy #4: Make It Personal\\nStrategy #5: Call Out a Problem\\nDon\\u2019t forget\\u2014you can listen to the entire podcast and get the full details on how to\\xa0craft subject lines that get your emails opened!\\xa0Just click here to go to iTunes and choose\\xa0Episode 43.\\nIn addition, I have even more formulas and examples outlined\\xa0for you in a cheat sheet I created for this episode. You can download it for free right now by going to\\xa0amyporterfield.com/43download, or you can text 43download to 38470 and I\\u2019ll send it to you right away.\\nEPISODE FREEBIE Get the 10 Highly Effective, Irresistible Subject Line Formulas\\n FREE DOWNLOAD\\nThere\\u2019s definitely an art to crafting irresistible email subject lines. And as with any art, practice makes perfect. Try crafting at least five subject lines each day to feel out the different approaches and find what works for you. Then pick the best one to perfect for your email that week.\\nDaily practice will give you the confidence to not only write your marketing emails faster, but will serve to ground you in the knowledge that you have something valuable to offer the world.'