#410: What Happens When A Launch Doesnt Go As Planned

Published: Nov. 22, 2021, 8:01 a.m.

b'From elementary school days and color-coordinated folders \\u2026\\n To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next\\u2026\\n I\\u2019ve always been a girl with a plan.\\n But I\\u2019ve learned, much to my dismay, that even when you have an airtight plan\\u2026 things don\\u2019t always turn out the way you\\u2019d hoped. Especially in business. Especially when that business is your business.\\xa0\\n So today, I want to talk about how to handle launches\\u2026 promotions\\u2026 or just moments in your business that don\\u2019t shake out according to plan. (From a girl who\\u2019s seen her fair share!)\\xa0 I\\u2019ll be sharing a moment from my own business that I won\\u2019t call a failure\\u2026 but I definitely wouldn\\u2019t call a success.\\n It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.)\\n But it still. didn\\u2019t. work. Not like I\\u2019d expected it to, at least.\\n I\\u2019m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business.\\n Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don\\u2019t go exactly to plan in YOUR business.\\n Spoiler alert\\u2026 your business isn\\u2019t defined by those moments. In fact, your business is *made* in those moments.\\n Here\\u2019s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn\\u2019t serve me! [6:01] I want to start looking at things where I\\u2019m going to do my best and enjoy the journey, not just focusing on accomplishing things. It\\u2019s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you\\u2019re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set.\\xa0 [11:02] Not hitting your number or your goal isn\\u2019t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together.\\n Rate, Review, & Follow on Apple Podcasts\\n "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\n Also, if you haven\\u2019t done so already,\\xa0 follow the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not subscribed, there\\u2019s a good chance you\\u2019ll miss out. Follow now!'