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b'What to do when your email list isn\\u2019t buying...\\nI\\u2019m not a chef.\\nIf you\\u2019ve followed me for a while, you know that PostMates is higher on my speed dial than my sister (and I love my sister!)\\nBut every now and then, on a special occasion, I\\u2019ll break out my old 1990\\u2019s apron from my single apartment days and cook something for Hobie.\\n(Okay, maybe by \\u201ccooking\\u201d I mean preheating the oven and peeling off plastic wrap but it\\u2019s totally the thought that counts, right?)\\nWell, let me tell you about a dark day in our marriage.\\nI decided that I\\u2019d push myself out of my comfort zone, don my apron, pour a glass of white wine, and see if there was any pasta in the pantry that wasn\\u2019t past expiration.\\xa0\\nBy the time my hunky man was due to arrive home, dinner was ready and I was prepared to accept my well-deserved award.\\nBut time went on\\u2026 and no Hobie.\\nWife confession: I was mad.\\xa0\\nI\\u2019d done all this work, tried something new, put myself out of my comfort zone\\u2026 for nothing.\\xa0\\nNow, Hobie eventually came home and we worked it all out. (I can\\u2019t stay mad at that sweet man!)\\nBut today I want to talk to you about the entrepreneurial equivalent...\\n...I\\u2019m talking about shooting your shot, giving it your best...and it kind of just sitting there...getting cold and stale.\\nToday we\\u2019re talking about making a sales pitch to your email list...and getting ZERO sales.\\xa0\\nOOF.\\xa0\\nEspecially if your engagement is healthy, this sales offer ghost town can be massively frustrating.\\xa0\\nIn today\\u2019s episode, I\\u2019m going to be sharing exactly how to prepare your next sales offer so your email subscribers are racing to the \\u201cBuy\\u201d button.\\nI\\u2019m going to take you step by step through your sales promo, including when to email, how many to send, and exactly how to write emails that make a connection first -- then an effortless sale.\\xa0\\nThat includes:\\n\\nthe type of email campaign you\\u2019ll want to do when you\\u2019re selling\\n\\nseven copywriting tips you\\u2019ll want to include in every sales email you send\\n\\nhow to send sales emails with confidence (and why you should never, ever worry about annoying your list)\\xa0\\n\\nIn fact, I want to make sales emails so effortless for you that I\\u2019ve created a FREE checklist for you to download, so you can be sure that your sales emails are hitting the mark every time.\\xa0\\nPS. Looking for my List Building Masterclass? Well, I sure hope you like sharp upticks in your subscriber count. Click below to save your seat for my FREE List Building Masterclass!\\nI\'m in, Amy! Save my spot!\\nHere\\u2019s a glance at this episode...\\n\\n[08:16] Listen to discover and understand what your audience needs, wants, pain points, and desires are.\\xa0\\n\\n[12:14] Use this sentence in your emails, "I know you\'re thinking\\u2026\\u201d and then fill in the blank. Take what you\'ve learned and insert your ideal communities pain points into the sentence.\\xa0\\n\\n[19:45] Highlight the exact words that you want to use in your email text. These words will come from your ideal audience members.\\n\\n[28:00] Make the email all about your subscriber and their wants and needs.\\xa0\\n\\n[30:16] Be specific and clear with your CTA - call to action. Leave no room for misunderstanding.\\xa0\\n\\n[35:21] Action items: Map out your promo. To help you, download the free resource and start working through it and do the journal prompts!\\n\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, subscribe to the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not subscribed, there\\u2019s a good chance you\\u2019ll miss out. Subscribe now!'