#385: Is A Blog Valuable To Your Business? With Glo Atanmo

Published: July 15, 2021, 7:01 a.m.

b'Glo Atanmo tells all about creating a passion led business and a blog that adds value to her business.\\nSometimes there\\u2019s a podcast guest that joins me on Online Marketing Made Easy and they leave me, well\\u2026 speechless.\\nSpeechless because they live life on their own terms and their adventurous spirit can teach us a thing or two about this entrepreneurial life we might not have considered before.\\xa0\\nGlo Atanmo is one of those people.\\nFeatured in Oprah Magazine, Conde Nast, Essence and more, Glo got her start at 16 when she purchased her first \\u201cbig girl\\u201d domain and taught herself coding basics -- fast forward to today, a decade later, and she\\u2019s running a 7-figure business, traveling the world and blogging about it as she goes.\\xa0\\nIn this episode we talk about Glo\\u2019s tips for using a blog to build a business -- and yes, you definitely need to dust off your blog and get it back up and running -- she also tells the story of how she got her start with just $500 in her pocket, and what you need to know today about succeeding as a multi-passionate entrepreneur.\\nAnd if you thought Glo was finished there, you haven\\u2019t met this inspirational icon.\\nBecause Glo shares her 5-point framework for building a sustainable business -- and what passion has to do with it.\\nHear that, my fiery entrepreneurs?\\xa0\\nGlo is spelling out exactly how much to bank on your passion when starting a sustainable business...and the 4 factors that support your passion to make sure that you\\u2019re playing the long game.\\xa0\\nIf we\\u2019ve piqued your inner travel bug\\u2019s interest -- it\\u2019s time to hit play and join us!\\xa0\\nThis interview was so much fun and I can\\u2019t wait for you to hear how it inspires you in your next business adventure.\\nHere\\u2019s a glance at this episode...\\n\\n[04:28] When Glo was 22, she took $500 and booked a one-way ticket to Europe. She shares the scariest thing about this experience and how she had to get scrappy.\\xa0\\n\\n[07:59] The biggest lesson she learned was that opportunity will find you if you are available and always find gratitude in each situation. Everything is an opportunity to thrive and grow.\\xa0\\n\\n\\n[13:43] Glo has expanded her business into a digital course teaching other bloggers how to land brand deals, which allows her to connect with female bloggers who have a deeper mission.\\xa0\\n\\n[23:22] Is blogging still effective? As a writer, Glo shares how she feels blogs fit within a business model.\\xa0\\n\\n[27:18] Passion is needed for a sustainable business, but you also need purpose, a promise, to be proficient, and be able to speak to a pain point.\\n\\n[35:12] Action step: Work through Glo\\u2019s 5 P\\u2019s: passion, purpose, promise, be proficient, and pain point.\\n\\nClick here to listen!\\nRate, Review, & Follow on Apple Podcasts\\n"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select \\u201cWrite a Review.\\u201d Then be sure to let me know what you loved most about the episode!\\nAlso, if you haven\\u2019t done so already, subscribe to the podcast. I\\u2019m adding a bunch of bonus episodes to the feed and, if you\\u2019re not subscribed, there\\u2019s a good chance you\\u2019ll miss out. Subscribe now!'