BROADCASTS.com

b'In this episode of the\\xa0Online Marketing Made Easy Podcast,\\xa0\\xa0I will be exposing the recent change Facebook made to their algorithm\\xa0and not only will I explain the reason for this change,\\xa0I will also give you some tips to help you counteract this change and to increase your brand\\u2019s engagement in the News Feed.\\nAlthough I\\u2019m a huge advocate of Facebook\\u2019s paid advertising, in this episode, I\\u2019m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed.\\nHere\\u2019s what the recent Facebook algorithm change is all about.\\nThey are cracking down on "click bait.\\u201d\\xa0What exactly is click bait?\\nClick bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about.\\xa0This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they\\u2019re going to find on the other side of that click.\\nGranted, click bait links can be an effective strategy, because people can\\u2019t help but click to find out more. And many marketers were finding success in their calls to action; that\\u2019s why these types of posts has been flooding the News Feed\\xa0on Facebook.\\nThe challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a\\xa0viral component built into their Algorithm, these click bait post were gaining a lot of exposure.\\nThe more people click on the link, even though they\\u2019re not sure if they\\u2019re even interested in the content on the other side of that link, the more that post shows up in the\\xa0News Feed.\\nAnd that\\u2019s why Facebook became concerned with this practice and made this recent change that no longer allows click bait.\\xa0Your content will be negatively impacted\\xa0when you use a click bait type of posting strategy.\\nHere\\u2019s how to craft your post so that you\\u2019re not a victim to this algorithm change and your posts get as much News Feed\\xa0exposure as possible.\\nTip #1:\\xa0Create or Only Share Quality Posts\\nTip #2:\\xa0Be Specific With the Titles of Your Facebook Posts\\nTip #3:\\xa0Post a\\xa0\\u201cPreview\\u201d\\xa0of Your Content When Posting on Facebook\\nKey Takeaways\\n\\nFacebook is now paying careful attention to how long people are staying on the webpages\\xa0your links are clicking through to from a post.\\n\\nMake your content valuable enough to keep the visitor on the webpage\\xa0and you will boost your engagement on Facebook (for free!).\\n\\nThe more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website.\\n\\nIncluding a link preview in your post will help you gain more exposure in the\\xa0New Feed.'