#37: How do I get my Facebook friends to come over to my Page?

Published: Aug. 27, 2014, 5:29 p.m.

b'Would you like to know how to\\xa0spend less time\\xa0trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page?\\nWould you like to learn an\\xa0easy trick to link\\xa0your Profile and\\xa0Fan\\xa0Page\\xa0together so that your visitors to your Profile would have direct exposure to your Fan Page?\\nYou will learn all of that and more in this weeks\\xa0Episode of Online Marketing Made Easy\\xa0-\\xa0Ask Amy\\xa0Podcast.\\nOn this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page.\\nThis is the question she asked:\\n\\xa0Kathy Sacks:\\xa0\\u201cI have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many \\u201clikes\\u201d on my Facebook Page, I\\u2019d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?\\u201d\\nNow, the short answer is that there is no foolproof way to move your friends over to your Page.\\xa0There are a few things you can try and I\\u2019ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page.\\nInstead,\\xa0I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page.\\nI wouldn\'t suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition.\\xa0I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting.\\nSounds logical, although, it doesn\\u2019t happen as though we think it should.\\nOne thing you might want to think about is this:\\xa0Are those friends that you have on your profile genuinely interested in your business?\\xa0\\xa0Some of them likely are but definitely not all of them are.\\nTo be upfront, some of your Profile friends\\xa0just aren\\u2019t interested in hearing from you about your\\xa0business. That\\u2019s why I just want to caution you, it\'s likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business.\\xa0That\'s just how it is.\\nIn my experience, moving friends to fans is a slow process that is rarely a raving success.\\xa0That\\u2019s why I don\\u2019t want you to spend too much time in this area.\\xa0However, I will say, it is worth an effort to give it a shot.\\xa0Do it and then move on to bigger and better things.\\nI did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile.\\n1)\\xa0The first suggestion I have for you\\xa0is make sure that you link your Profile and your Page.\\n2) For about\\xa0two weeks,\\xa0start a campaign where you are actively promoting your Page on your Profile.\\xa0\\nUse Video to promote your Page to your friends on your Profile\\nLure your Profile friends over to your Fan Page by using a "FREE" giveaway\\nAttract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over)\\n7 Steps to a Facebook Marketing Plan\\nIn my flagship program,\\xa0Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan.\\xa0If you want a quick snapshot of all seven steps, you can check out\\xa0Episode #28\\xa0where I dive into each of them with specifics'