#319: Facebook Group Engagement: Strategies You Need To Know

Published: June 15, 2020, 7:01 a.m.

b"Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one!\\nEspecially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook.\\nThis means, if you don\\u2019t have a Facebook group, you could be missing out on potential customers and loyal audience members.\\nOr, maybe you\\u2019ve started a group, but you\\u2019re struggling to engage your members. Either way, you\\u2019re going to love this episode and walk away with tons of ideas to get your group rockin\\u2019 and rollin\\u2019.\\nI have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn\\u2019t. In this episode, I spill it all!\\nWe\\u2019re going to talk about my favorite tips and tricks for setting a Facebook group up, engaging your members, and ensuring you don\\u2019t hear crickets when you post.\\nHere\\u2019s what I talk about\\u2026\\n\\n[06:17] It\\u2019s important to define your group focus and who your group is for. You gotta do this because it helps you to find clarity in the direction of your group and content.\\n\\n[09:24] Always, always, always make your group private! Why? Because it makes your group more intimate and allows you to have more control.\\n\\n[11:11] Have fun and use the \\u201cask questions\\u201d feature to make sure applicants know your rules and to find out more about your members. I personally like to ask the \\u201cmagic wand\\u201d question, which helps me to learn what topic my audience wants to hear. You can also use this section to gather emails!\\n\\n[13:08] Mention your Facebook group everywhere to get new members.\\n\\n[15:55] Get used to showing up consistently in your group -- this is the difference between winning or losing. Map out a content calendar for your Facebook group. Decide how often you are going to post and how often you are going to go in and comment and make sure you schedule these tasks into your weekly planner.\\n\\n[21:59] Do a weekly or monthly Facebook Live. Not sure what to talk about? You can do Q & As, storytime, hot seats, or a cocktail hour! Pay attention to how your group resonates and keep doing what's working.\\n\\nAlso, I wanted to make sure that you have everything you need to get started with a Facebook group. Click here to grab my free step-by-step guide to setting up your group.\\nThis free resource is also for those who already have a group as it has some tips that will improve your group\\u2019s searchability, boundaries, and organization.\\nThis episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little...funny? Like they don\\u2019t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop is offering Online Marketing Made Easy listeners their service for nearly ONE-THIRD the regular price. Get your word-perfect pitch today at The Draw Shop. Where there\\u2019s clarity, there\\u2019s revenue.\\nThis episode is also brought to you by Leadpages. Whether you\\u2019re growing your email list or your business, Leadpages will make your life easier. Leadpages lets you can create hassle-free opt-in pages, thank you pages, webinar replay pages, websites and more. Plus, their built-in marketing advice and conversion tools minimize tech confusion so you can focus on the important stuff in your business -- like engaging your audience. Turn your content into clicks and customers with Leadpages. Start a free 14-day trial and save 20% on your first purchase at Leadpages.\\nRate, Review, & Subscribe on Apple Podcasts\\n\\u2018I love Amy and Online Marketing Made Easy.\\u2019"