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b"On this episode of the\\xa0Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation\\xa0with the pioneer of all online marketing launches, Jeff Walker.\\xa0Jeff is known for a system he created called\\xa0The Product Launch Formula\\xa0and is truly one of the top internet marketing experts and leaders.\\nHe tells a great story of how he got started, and to get the full scoop, you\\u2019ll need to listen to the interview because I wouldn\\u2019t be able to do his story justice, so for now I\\u2019ll just say that\\xa0before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills.\\nHe jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents.\\xa0So as you can see, sales and marketing didn't necessarily run in his blood from day one.\\xa0\\xa0He was an average guy who made an extraordinary impact on many people's lives and continues to do so through his teachings.\\xa0\\xa0That's why I am honored to have Jeff on the show today.\\nBefore you listen to the interview, I want to share one more thing with you and that is that Jeff just wrote a book called,\\xa0Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love And Live The Life Of Your Dreams,\\xa0and for a very limited time, you have an opportunity to get the book for\\xa0free\\xa0-- you just have to pay for shipping and handling -- and in addition to the free book, he\\u2019s throwing in a bunch of free bonuses. To get the free book and bonuses, go to\\xa0amyporterfield.com/launch.\\nIn this episode, here\\u2019s what we\\u2019ll cover:\\n\\nHow I met Jeff and how my life changed as a result of meeting him\\n\\nTony Robbins\\u2019 response to the information Jeff shared with him\\n\\nJeff\\u2019s failure in the corporate world, and his stint as a stay-at-home dad\\n\\nThe day Jeff's wife's cry for help shook him to his core\\n\\nThe amazing story of how Jeff went from being unemployed and desperate to making a million dollars in less than an hour\\n\\nSuccess stories from those who started small and grew big\\n\\nHow dropping hints can build anticipation before a launch\\n\\nThe launch that brought Jeff\\u2019s wife home\\n\\nHow Jeff figured out how launches work for many different types of industries\\n\\nHow to know what your customers need from you\\n\\nJeff's view on your\\xa0email list\\n\\nThe decision I personally made that totally changed my business\\n\\nAnd so much more!\\n\\nKey Takeaways\\n\\nDropping hints about something to come is a great way to build anticipation before a launch\\n\\nSuccessful product launches aren\\u2019t magic, but are based on how the mind works, and pull people in\\n\\nDone right,\\xa0people will eagerly anticipate your next move\\xa0and look forward to everything you do\\n\\nThere are\\xa03 core sequences in a launch:\\n\\nPre Pre- Launch, when you agitate the market and get people interested\\n\\nPre-Launch, when you build value through videos, blog post, and social media\\n\\nOpen Cart, when you actually start taking orders\\n\\nIt\\u2019s important to\\xa0find out what people\\u2019s hot buttons are and then create products that meet those needs\\n\\nThere are\\xa0three types of launches\\xa0that part of the Product Launch Formula:\\n\\nSeed launches, when you start with no product (and in some cases no list) and you get paid before you even create the product\\n\\nInternal launches, where you do a launch just to your list\\n\\nJV launches, which are more complex and therefore should not be your first launch\\n\\nYou must focus on building assets in your business, and the most important asset you can build is your email list"