#293: 5 Unexpected Ways To Rethink Your Content To Build A Loyal Audience

Published: Dec. 12, 2019, 8:01 a.m.

b"Enjoy a free gift from me! I\\u2019ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!\\nYou\\u2019ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.\\xa0\\nI am so happy that you\\u2019re tuning into this episode because we are shaking things up and doing something different!\\nA few months back, I spoke at Stu McLaren\\u2019s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know that I adore Stu and his event was absolutely amazing.\\nAt his event, TRIBE!, I spoke about my top content creation secrets that I like to use to keep my audience engaged, feeling that they are always receiving value, and coming back for more.\\xa0\\nI thought this information was so valuable that I wanted to share it with you.\\xa0\\nSo today, because I just love you so much, you get VIP access to the recording of the presentation I gave! Now, these 5 tools for content creation will help you to rethink how you do content and make creating valuable, high-quality content easy.\\xa0\\nMy goal is for you to walk away feeling inspired and excited to put these tools to work within your business! I know you\\u2019re going to love this presentation and get so much value out of it.\\xa0\\nNow, I just have to remind you that I ONLY teach what is working in my business, and today\\u2019s strategy is definitely working in my business! But, you\\u2019re also going to hear how I didn\\u2019t use one of these strategies and the lesson I learned from that experience.\\nHere is a preview of the 5 lessons I teach in this episode:\\xa0\\nLesson #1: Let your paid content drive your free content!\\nLesson #2: The importance of repetition! You\\u2019ve heard me say this before (see how I practice what I preach?!) so it should come to no surprise to you that repetition is a powerful marketing strategy.\\xa0\\nLesson #3: Share more scars than scabs! I know, I know, this analogy is kind of gross, but it gets the point across, right?\\nHere\\u2019s the thing, when you show your scars -- and stay tuned to find out what I mean by scars versus scabs -- you will truly elevate your audience's experience!\\nLesson #4: Share your life but remember your why! Again, this all ties back to elevating your audience's experience and inspiring them to grow!\\nLesson #5: Superthinking is the secret to content that truly sticks!\\nAlright, time to get sticky! Multitaskers, come back to me now because if you take anything away from this episode, I want it to be SuperThinking!\\xa0\\nIf you\\u2019ve never heard of SuperThinking, get ready to be mind-blown! This is my superweapon for becoming a creative genius in my business and content!\\nNow, the reason I\\u2019ve really been rethinking my content creation strategy is that, as I mentioned, we are launching Momentum, our membership site for students who have gone through my DCA program!\\xa0\\nAnd as you can imagine, creating enough content to make a membership site valuable can be daunting -- trust me, this is why I\\u2019ve pushed it off for as long as I have. And now that we\\u2019re launching it, I\\u2019m using this approach to make creating content for Momentum so easy!\\nNow if you\\u2019re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they\\u2019re also fun for me to go in and read. Just click here to review, select \\u201cRatings and Reviews\\u201d and \\u201cWrite a Review\\u201d and let me know what your favorite part of the podcast is. Thank you!"