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b'Enjoy a free gift from me! I\\u2019ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!\\n You\\u2019ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.\\xa0\\n There\\u2019s one important factor that can either make or break your launch and it has nothing to do with how much money you spend on ads, how huge your list is, or whether or not your sales page copy is on point.\\xa0\\n One of the biggest predictors of launch success is how you\\xa0show up\\xa0for your audience in the 30 \\u2013 60 days before your launch. I don\\u2019t just mean writing a blog post or sending out an email every now and then.\\xa0I mean putting on your planning hat and mapping out a series of Facebook Lives that both teach your audience something while also overcoming the common objections that come up when you go into launch mode.\\xa0\\n This pre-launch Facebook Live strategy has been a game-changer for me and I know it\\u2019ll be just as effective for you whether you\\u2019re just getting started or you\\u2019re a more advanced marketer.\\xa0\\n In this week\\u2019s podcast episode, I\\u2019m sharing all the behind-the-scenes details for my pre-launch Facebook Live strategy, including how to choose the topics you\\u2019ll go Live with, how often to go Live, and how to make sure that your Facebook Live viewers are primed and ready to register for your webinar and ultimately purchase your course. And by the way, I give you full permission to steal the strategy and make it your own.\\xa0\\n Here\\u2019s the breakdown:\\n [10:01] Once you know the topic of your course that you\\u2019ll be selling, you want to think about what you can present in your webinar that would be in alignment with and a perfect lead-in to that course. I break this down and share examples so the strategy will be super clear.\\xa0\\xa0\\n [11:24] One of the best ways I\\u2019ve found to nail down a topic that would pique my ICA\\u2019s interest is to create a list of their objections, challenges, limiting beliefs and mindset blocks and then I create my Facebook Live content to counter those by presenting a solution that will help them achieve their desires and goals.\\n [13:42] To make it super actionable, I show you exactly how I take that list and turn each one into a Facebook Live topic. When you do this, you meet your customer right where they are and give them both momentum and traction \\u2014 always a good thing!\\xa0\\n [25:13] These pre-launch Facebook lives are great for list building when you\\u2019re strategic with your CTAs (call-to-action). I talk about the lead magnets that did really well in my most recent pre-launch period.\\n [27:43] The key to any good strategy is to be open to tweaking and changing things up as you learn. I talk about the major tweak I\\u2019ll make with my next pre-launch content. Hint: I\\u2019ll be focusing much more on mindset.\\xa0\\n [30:35] Students often tell me they\\u2019re afraid they sound like a broken record when they repeat certain things when presenting their content. I talk about how repetition is actually a good thing because there are certain things your potential customer may need to hear more than once to make a buying decision.'