#280: How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

Published: Sept. 12, 2019, 7:01 a.m.

b'Enjoy a free gift from me! I\\u2019ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!\\nYou\\u2019ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.\\xa0\\nOne of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it.\\nThese calls can be intimidating and people are often reluctant to have them, but the\\xa0information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA.\\xa0\\nToday\\u2019s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It\\u2019s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy.\\xa0\\nIt\\u2019s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course.\\xa0\\nYou have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn\\u2019t expecting. I also ended up giving Jaime a challenge, so this won\\u2019t be the last time you hear from her.\\xa0\\nThis episode is brought to you by:\\xa0\\nThe Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success.\\nSubscribe & Review in iTunes\\nAre you subscribed to my podcast? If you\\u2019re not, I want to encourage you to do that today. I don\\u2019t want you to miss an episode. I\\u2019m adding a bunch of bonus episodes to the mix and if you\\u2019re not subscribed there\\u2019s a good chance you\\u2019ll miss out on those. Click here to subscribe in iTunes!\\nNow if you\\u2019re feeling extra loving, I\\u2019d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they\\u2019re also fun for me to go in an read. Just click here to review, select \\u201cRatings and Reviews\\u201d and \\u201cWrite a Review\\u201d and let me know what your favorite part of the podcast is. Thank you!'