#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Published: Aug. 29, 2019, 7:01 a.m.

b"Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?\\n Would you believe me if I also told you that student was an elementary school teacher?\\n How about a mother of five?\\xa0\\n Well, friend, I\\u2019m here to tell you that Jamie Sears did just that. It all started when Jamie\\u2019s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one.\\xa0\\n Jamie resisted at first. At that point, she didn\\u2019t even have a solid course idea. What really lights me up about this story is that Jamie didn\\u2019t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time.\\xa0\\n Tune and and learn all about\\u2026\\n [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help\\n [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy.\\xa0\\n [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up.\\xa0\\n [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed.\\n [15:20] Jamie\\u2019s wall of post-its and what her kids helped her see about her course\\n [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads)\\n [24:39] Jamie\\u2019s mind-blowing pricing and results\\n [27:15] How Jamie got testimonials before her launch was even through\\n [51:01] Don't try to do what everyone else does just go to where your people are already at."