BROADCASTS.com

b"On this episode of the\\xa0Online Marketing Made Easy Podcast, we talked all about\\xa0video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone\\u2019s \\u201cfavorite things to do\\u201d list - or at least that's the case for me!\\nI\\u2019ve been creating videos ever since I started my online business, but it\\u2019s always been a tough thing for me.\\xa0I don\\u2019t particularly like to see myself on video and let\\u2019s face it, video is a lot of work - from both the creation and editing sides.\\nAnd yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise!\\nIn this episode, here\\u2019s what we\\u2019ll cover:\\n\\nCaleb's progression from screencast videos to using multiple cameras\\n\\nThe best type of video to start with\\n\\nHow your audience determines how polished your videos need to be\\n\\nHow to make videos using PowerPoint or Keynote\\n\\nHow to make video editing faster and less painful\\n\\nThe reason why 60% of the people that Caleb surveyed don't create video\\n\\nA trick for finding mistakes in the videos you create\\n\\nThe benefits of editing backwards\\n\\nThe sweet spot when it comes to video length\\n\\nWhy you shouldn't put videos that people will pay to see on YouTube\\n\\nWhere to host your videos\\n\\nAnd so much more!\\n\\nKey Takeaways\\n\\nIf you're nervous about creating videos, screencasts are a great way to start.\\n\\nThe best screen recording software is Screenflow for Mac and Camtasia for windows.\\n\\nIt at all possible, when shooting video, sit facing a window.\\n\\nIf natural light isn't available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you'll end up with a shadow from the camera on your face.\\n\\nWhen using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality.\\n\\nDIY videos are fine, especially when they're not being used as part of a paid program. For paid programs, it's better to go pro if possible.\\n\\nGear to Check Out\\nMicrophones\\n\\nThe Rode Smartlav mic\\n\\nHeil PR-40\\n\\nBlue Microphones\\n\\nSoftware\\n\\nScreenflow\\n\\nCamtasia\\n\\nPlural Eyes\\n\\niMovie\\n\\nFinal Cut Pro X\\n\\nAdobe Premiere\\n\\nTeleprompter\\xa0\\nikan teleprompter\\nVideo Hosting\\n\\nWistia\\n\\nVimeo\\n\\nTurnstile\\n\\nDSLR Cameras\\n\\nCanon T5i\\n\\nCanon Rebel\\n\\nDigital Audio Recorders\\n\\nTascam\\n\\nZoom H49\\n\\nLavalier"