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b'On this episode of the\\xa0Online Marketing Made Easy Podcast, we talk all about Twitter.\\nSince I am not a Twitter expert,\\xa0I have\\xa0invited my friend and\\xa0mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter.\\nMike would say that he too is not a Twitter expert, but I would disagree because\\xa0he is doing things on Twitter that are\\xa0getting some serious results\\xa0- and he\\u2019s been perfecting his Twitter strategy for many, many years, so in my book, he\\u2019s a pro.\\nFor those of you who might not know Mike,\\xa0he is the founder of\\xa0the best social media site around,\\xa0Social Media Examiner, which he launched\\xa0in October of 2009, which has exploded, to say the least.\\xa0Last year more than 7.5 million people visited the site. He\'s the author of two books (Launch\\xa0&\\xa0Writing White Papers) and is host of the Social Media Marketing Podcast. He also founded the parenting blog\\xa0MyKidsAdventures.com.\\n5 Strategic Ways to Promote with Twitter\\n1. Transactional Tweets\\nThis type of tweet has a psychological component to it.\\xa0When people have just made a purchase or signed up for a newsletter, they\'re poised to take action, and are more likely to do the next thing you ask them to do. Therefore, as soon as the transaction is complete, send them to a thank you page, and on the page, add a text link with a request.\\nFor instance, you may have a text link that says something like, "Click here to tweet your excitement about (coming to an event, a course they just purchased, etc.). When they click on the link, have it open up a pre-populated tweet that says something like, "I\'m attending/just purchased. . ."\\xa0Be sure to include a link to the event or item being tweeted about.\\n2. Verbal Tweets\\nPodcast listeners are often on the go. They may be listening from the gym, while they\'re driving, etc, so give them a URL that is easy to remember. Mike directs people to go to SocialMediaExaminer.com/love. I actually stole this idea from Mike, and on occasion in my podcast you\'ll hear me ask you to go to\\xa0AmyPorterfield.com/love. If you click on that link, you\'ll see that it opens up a window with a pre-populated tweet about how much they love my podcast.\\xa0This is a great way to get your podcast listeners to spread the word\\xa0about your podcast!\\n3. Shout-Out Tweets\\nShout-out tweets are a\\xa0great way to give love to someone! An example of how Mike uses this technique is that he lists all of the speakers for his events and asks people to click on the name of their favorite presenter. When they do, again,\\xa0a pre-populated tweet opens up\\xa0that says something like, "Hey [name], I\'m really looking forward to meeting you at [event]."\\n4. Affiliate Tweets\\nWrite up 10-15 different tweets that promote your product or event, and put them on a blog page or in an email. All people have to do is add their affiliate link to the tweets you\'ve crafted, and they can then easily be shared.\\xa0The easier you make things, the more likely people are to share!\\xa0You can use this same strategy even if you don\'t have affiliates, but have other offerings that you want your audience to help you promote.\\n5. Custom Tweets\\nSocial share buttons such as Digg Digg have been around for awhile, but when people use them, they promote only the specific page or post the person is on. But you may not want the person driving traffic to the page they are on, such as on the page with information on hotels for an event that is being promoted.\\nThe solution is to craft custom tweets, and then embed that code on any page. This enables you to include a link to the page you want people to go to, regardless of the page they tweeted from. This also gives great social proof because instead of having several Twitter buttons with smaller tweet counts, when you use the widget, the tweet count is aggregated.\\nHashtags\\nIn the final third of the show, Michael dove deep into how to best use Hashtags on Twitter, as well as shared some of his favorite Twitter tools.'