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b"Find people who want to be found.\\nTalk to them in ways they want to be talked to.\\nTake them on a journey to where they want to go.\\n\\u2014Seth Godin\\nThose are just a few of the nuggets of marketing mastery from THE Seth Godin, my longtime DREAM guest for the podcast.\\nI\\u2019m SO excited to have Seth on today to chat about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest.\\nAccording to Seth, as an online marketer, you know you\\u2019re not going to be able to successfully serve every single person in the world, but for some reason, you still (probably) freak out in narrowing down the people you can help or reach.\\nChange\\u2014and thereby, growth\\u2014can only happen when you find your smallest viable market and serve the heck out of them. You have to find and build your community in order to be an effective online marketer.\\nIn his book, Seth writes:\\n\\u201cFind a corner of the market that can\\u2019t wait for your attention. Go to their extremes. Find a position on the map where you and you alone are the perfect answer. Overwhelm this group\\u2019s wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that\\u2019s so profound people can\\u2019t help but talk about it.\\u201d\\nThat\\u2019s your goal as a marketer\\u2014to find people who want to go where you are going and who want to experience what you are offering. Then you can teach them what they need to know to get there.\\nIf it\\u2019s your content that\\u2019s going to help them, awesome. But, as you\\u2019ll hear Seth share, that\\u2019s not the only thing they need; you should be providing them safe places that build tension, invoke change and push them forward in their journey.\\nHis book\\u2014and this interview\\u2014have already dramatically changed the way I view content and community. And I can already tell you, it\\u2019s literally going to impact how I teach my brand-new course, Digital Course Academy.\\nSo, are you ready to have your mind blown like I did? Press play to hear Seth\\u2019s nuggets of wisdom!\\nThis episode is brought to you by the women of Cultivate What Matters and their Power Sheets. How would it feel to get anything you wanted? What if you could create goals with clarity and purpose? If you want to create goals that matter (\\u201cgoals with soul\\u201d) then you\\u2019ve got to check out Power Sheets."