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b"Have you ever struggled to communicate a clear message to your followers? One that grabs AND keeps their attention?\\nIs this scene familiar? You sit down at your computer, fingers on the keyboard, ready to create the perfect content to captivate your audience. You know this email you're about to send or the social media post you\\u2019re creating is going to resonate with your audience!\\xa0\\xa0\\nYou hit SEND or POST\\u2026.\\nAnd\\u2026.\\nNo comments on your post (except your aunt and a high school friend who is definitely NOT your ICA). The open rate on your email isn\\u2019t at all what you expected and the click-through rate is even worse.\\nI think we can all remember scenes like these from our entrepreneurial journeys. But there\\u2019s hope, my friends! And that hope comes in the form of a 7-part communication framework. One that\\u2019s easy to understand and fun to implement.\\nWith just a couple tweaks to the way you position yourself and your customer, and how you talk to them, they\\u2019ll be eager to read that next email or social post. Excited to jump on your weekly FB lives or show up for your next webinar. And better yet, they\\u2019ll want to buy what you\\u2019re selling because you\\u2019ll know how to present what you\\u2019ve created for them in a clear way that speaks directly to their pain points and desires and offers a solution that they won\\u2019t be able to refuse.\\n\\u201cWhen you stop talking about your customer\\u2019s problem, they stop doing business with you.\\u201d\\xa0Don Miller\\nAnd that\\u2019s where Don Miller comes in. Don, the author of Building a StoryBrand, is the creator of this 7-part framework that shows you how to clarify your message through the principles and framework of storytelling.\\nThis interview was one of my all-time favorites and I think it might be one of yours too. I had a couple of huge aha moments for sure!\\nAre you ready to listen? Click here to get started.\\nP.S. Remember how we became intimately aware of our avatar last week in episode 235, How To Identify Your Ideal Customer Avatar and uncovered their specific pain points and desires? It\\u2019s this type of knowledge that we MUST have to create the messaging Don talks about that captivates and converts. If you haven\\u2019t listened to that episode yet, make sure you add to your playlist.\\xa0\\xa0\\nThis episode is sponsored by my free masterclass, \\u201cThe Ultimate List Building Catch-Up Plan: My Proven 3-Stack System For Leveraging The Most Powerful, \\u201cWhat\\u2019s Working Now\\u201d List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. amyporterfield.com/listbuilding\\nSubscribe & Review in iTunes\\nAre you subscribed to my podcast? If you\\u2019re not, I want to encourage you to do that today. I don\\u2019t want you to miss an episode. I\\u2019m adding a bunch of bonus episodes to the mix and if you\\u2019re not subscribed there\\u2019s a good chance you\\u2019ll miss out on those. Click here to subscribe in iTunes!\\nNow if you\\u2019re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they\\u2019re also fun for me to go in an read. Just click here to review, select \\u201cRatings and Reviews\\u201d and \\u201cWrite a Review\\u201d and let me know what your favorite part of the podcast is. Thank you!"