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b'As an entrepreneur, your business is constantly changing\\u2014that\\u2019s the beauty of being an entrepreneur.\\xa0\\nAnd here\\u2019s the thing: YOU change too. You change your mind about things you used to be adamant about.\\nI\\u2019ve experienced this myself. For example, when it came to creating courses, five years ago I would have said: Concentrate on building your course, don\\u2019t worry about the selling.\\nBut since then I have had a change of heart.\\nI\\u2019ve watched my students inside of my training program Courses That Convert, and I\\u2019ve seen a need that I did not see years ago. That need is around launching their course before they have 100% completed it.\\nNow I talk about the benefits of pre-selling your course, or selling it in advance of the course being done, then delivering your content each week via a LIVE workshop to a group of founding members who have already paid.\\nSo this episode is going to walk you through the exact steps that go into pre-selling a course. I am going to walk you through the pieces you\\u2019ll need to make your offer, get your first students through the door, and deliver your content.\\nThere are a few reasons I like this strategy:\\n\\n#1: Pre-selling is a big validator of your course idea.\\n\\n#2: Pre-selling helps you build confidence about your training. Nothing builds confidence more than getting a few PAYING students through the door.\\n\\n#3: Pre-selling helps with cash flow! I know that building a course and getting your online course up and running can sometimes be a bit of a pinch on your finances. That\\u2019s why pre-selling is great\\u2014to bring in a bit of money to help you pay for some of those expenses.\\n\\n#4: Pre-selling helps you build momentum and accountability. By selling before your content has been created, you have no choice but to deliver! This helps you avoid the \\u201cit\\u2019s been a year and my course is still languishing\\u201d syndrome!\\n\\n#5: Lastly, you get immediate feedback from actual students when you pre-sell. Since it\\u2019s more of a live interaction, you can tweak your content based on the feedback before you launch again.\\n\\nBy the way, this episode was brought to you by Courses that Convert\\u2026I teach a much more robust version of this process in that course, with step-by-step plans and templates. Learn more by attending my free masterclass \\u201cHow to Confidently Create Your First Profitable Course in 60 Days.\\u201d\\nSo if you\\u2019re as excited as I am about pre-selling your course, here are seven steps to get you started.\\nThe 7 Steps to Pre-Selling Your Course\\nStep 1: Determine Your Course Offer\\nStep 2: Set Up Your Early Interest Page.\\nStep 3: Create Your 30-Day Content Blitz\\nStep 4: Set Up Your Checkout Page\\nStep 5: Set Up Your Live Workshop Components\\nStep 6: Promote a 48-Hour Flash Sale Offer\\nYour 48-hour flash sale offer will include two emails:\\n\\nThe first is sent to your Early Interest list and informs them of your limited time offer, what\\u2019s included in the program, the number of spots available, and a link to your checkout page.\\n\\nYour second email gives them one more chance to sign up.\\n\\nIn this step, you also have the option to include a webinar training as part of your pre-sell strategy.\\nStep 7: Deliver Your Content\\nLinks mentioned in this episode:\\n\\nSamCart 90-Day Trial\\n\\nLeadPages Pro Trial\\n\\nKajabi Free Trial\\n\\nCourse Creation Resources:\\n Episode #49: How to Know if Your Idea is ProfitableEpisode #107: How Do I Price My Online Course?Episode #133: How to Get Unstuck in Your Course Creation ProcessEpisode #206: The Post-It Content Creation Mini Training\\nWebinar Resources:\\n Episode #130: How to Sell on a Webinar (Without Being Overly Salesy)Episode #145: 13 Questions to Nail Down Your Winning Webinar Topic and TitleEpisode #211: 5 Things I Said Yes to In The Early Years (But Say No to Now)'