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b"Most of you already know I\\u2019m all about list building.\\nIn fact, one of my favorite mottos is \\u201calways be list building.\\u201d But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet\\u2014a freebie\\u2014that\\u2019ll stand front and center and draw crowds to opt-in.\\nBut then the question becomes:\\nHow do I know which type of lead magnet to create?\\nThat\\u2019s why you can\\u2019t miss today\\u2019s episode! I\\u2019m sharing the ultimate guide to choosing the right lead magnet for your audience,\\xa0covering the seven types of lead magnets I think are working best right now.\\nAnd what I\\u2019m sharing is not only from my experience.\\xa0I\\u2019ve prepared a bunch of examples of lead magnets from some of my good friends and peers\\u2014all of them list building pros\\u2014and I\\u2019m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience.\\nTo make it even easier for you, I\\u2019ve prepared a freebie with every one of the examples of lead magnets I\\u2019m going to discuss in the episode, so you can hear about them, but also see what I\\u2019m talking about as clearly as possible.\\nThis episode is brought to you by:\\nMy free Masterclass,\\xa0The Ultimate List-Building Catch-Up Plan. If you are struggling to get started with list building or if you're not attracting new subscribers to your email list every single day, this is the free masterclass for you!\\nCheck out these highlights:\\n\\nWhy it\\u2019s only worth it to look at your conversion rate numbers and not anyone else\\u2019s. [3:48]\\n\\nThe one lead magnet that\\u2019s sure to help your audience get to the finish line easily. [6:08]\\n\\nThe type of freebie that\\u2019ll get your audience saying, \\u201cI can\\u2019t believe this is free\\u2014I would\\u2019ve paid for this.\\u201d [10:55]\\n\\nIs there a place for video or audio freebies? [13:33]\\n\\nHow about challenges?\\xa0(You know you want to know how to make these lead magnets work\\u2014they\\u2019re fun!) [16:49]\\n\\nThe quick, easy (for audiences to process) and\\xa0increasingly popular quiz. [20:17]\\n\\nWhat kind of free courses you can do and how to get them to work as lead magnets. [24:41]"