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b"Biggest Takeaways You Don\\u2019t Want to Miss:\\n\\nYou KNOW you have to create \\u201cquality content\\u201d for your different outcomes\\u2014but how do you make sure that it is relevant and compelling, and the entire process doesn\\u2019t feel completely overwhelming\\n\\nToday I\\u2019m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you\\u2019ve got to think about by\\xa0breaking down every single part of the content-creating process for you.\\n\\nIntroducing: My\\xa0six pillars of content creation process\\xa0and how they help me stay focused with every content piece I produce.\\n\\nWhen you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to\\xa0know exactly what you\\u2019re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I\\u2019ve\\xa0put it all out there\\xa0so you can take immediate action.\\nOh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content.\\xa0And there\\u2019s a solid why behind that.\\xa0(19:33)\\nCheck out these highlights:\\n\\nHow I create so much content in my business [00:38]\\n\\nThe type of content that\\xa0brings in my ideal customer avatars\\xa0like bees to honey. [6:48]\\n\\nTo freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]\\n\\nContent for the masses vs. content for your Tribe. [13:34]\\n\\n\\nWho is social media content really for?\\xa0[16:50]\\n\\nWhen to focus most of your content creation time into your free promo content. [19:33]\\n\\nThe key lesson for creating paid course content. [25:10]\\n\\n\\nThe right time for paid\\xa0bonus\\xa0content.\\xa0[27:45]\\n\\nWhy I\\u2019m including paid relationship content in my six pillars (and what that even means!). [31:40]\\n\\nHere's the\\xa0'6 Pillars SlideShare' I promised in this episode:\\xa0www.amyporterfield.com/6pillars"