BROADCASTS.com

b'Biggest Takeaways You Don\\u2019t Want to Miss:\\n\\nToday this dog lover (me!) is talking cat grooming\\u2014but it\\u2019s not what you think :). I\\u2019m highlighting cat grooming as the\\xa0starting point of what has become a lucrative business\\xa0empire for my student and new friend, Danelle German.\\n\\nDanelle started with one simple question\\xa0(5:07)\\xa0\\u2014and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That\\u2019s not counting her speaking, curriculum deals, physical products and certification program.\\n\\nDanelle is here to teach us: If you really want to make money in this online marketing world, you need to\\xa0drill down and serve a specific audience.\\n\\n\\nYou never know who you\\u2019re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today\\u2019s episode, you\\u2019re going to hear me say \\u201cgenius\\u201d A LOT.) I encourage you to \\u201clisten beyond the cat grooming\\u201d and absorb how Danelle\\xa0uncovered new opportunities\\xa0to consistently build her business.\\nCheck Out These Highlights:\\n\\n\\nThe question that Danelle\\u2019s audience REALLY wanted answered.\\xa0[5:29]\\n\\nHow difficult it was to focus on a small niche like cat grooming (when starting out)...\\xa0[7:37]\\n\\nWhy you don\\u2019t need massive amounts of customers.\\xa0[12:12]\\n\\nHow Danelle was able to avoid any tough competition.\\xa0[14:45]\\n\\n\\nThe secret element that made Danelle\\u2019s business so effective\\xa0in the early days. [18:19]\\n\\nWhy it\\u2019s crucial to shed light on the problems your audience faces.\\xa0[19:24]\\n\\nHow Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!).\\n\\nDanelle\\u2019s experience on how she used Webinars That Convert to lock in her success.[29:05]\\n\\n\\nWhy she switched to evergreen webinars.\\xa0[32:30]\\n\\nThe unbelievable show-up rate Danelle sees on her webinars.\\xa0[34:43]\\n\\nHow to find and nail your niche.\\xa0[41:38]\\n\\nDanelle on the Value of Staying in Your Zone of Expertise: \\u201cIf I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.\\u201d \\u2014Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute'