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Biggest Takeaways You Don\u2019t Want to Miss:\n\nToday this dog lover (me!) is talking cat grooming\u2014but it\u2019s not what you think :). I\u2019m highlighting cat grooming as the\xa0starting point of what has become a lucrative business\xa0empire for my student and new friend, Danelle German.\n\nDanelle started with one simple question\xa0(5:07)\xa0\u2014and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That\u2019s not counting her speaking, curriculum deals, physical products and certification program.\n\nDanelle is here to teach us: If you really want to make money in this online marketing world, you need to\xa0drill down and serve a specific audience.\n\n\nYou never know who you\u2019re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today\u2019s episode, you\u2019re going to hear me say \u201cgenius\u201d A LOT.) I encourage you to \u201clisten beyond the cat grooming\u201d and absorb how Danelle\xa0uncovered new opportunities\xa0to consistently build her business.\nCheck Out These Highlights:\n\n\nThe question that Danelle\u2019s audience REALLY wanted answered.\xa0[5:29]\n\nHow difficult it was to focus on a small niche like cat grooming (when starting out)...\xa0[7:37]\n\nWhy you don\u2019t need massive amounts of customers.\xa0[12:12]\n\nHow Danelle was able to avoid any tough competition.\xa0[14:45]\n\n\nThe secret element that made Danelle\u2019s business so effective\xa0in the early days. [18:19]\n\nWhy it\u2019s crucial to shed light on the problems your audience faces.\xa0[19:24]\n\nHow Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!).\n\nDanelle\u2019s experience on how she used Webinars That Convert to lock in her success.[29:05]\n\n\nWhy she switched to evergreen webinars.\xa0[32:30]\n\nThe unbelievable show-up rate Danelle sees on her webinars.\xa0[34:43]\n\nHow to find and nail your niche.\xa0[41:38]\n\nDanelle on the Value of Staying in Your Zone of Expertise: \u201cIf I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.\u201d \u2014Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute