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b'Biggest Takeaways You Don\\u2019t Want to Miss:\\n Rick Mulready is back to give\\xa0the scoop on Social Media ads\\u2014but with a TWIST! We\\u2019re taking a break from Facebook ads (but don\\u2019t worry\\u2014much more to come as always on those!) and shining the light on his Social Media sister, Instagram.\\n Now just because these two are related, don\\u2019t think one size fits all when it comes to working with these platforms. Rick and I walk through the\\xa0nuances of the difference between the two\\xa0(especially when it comes to imagery, videos and placement).\\n Just in case you don\\u2019t think Instagram ads are worth for your business\\u2014keep in mind that there are\\xa0800 million Instagram users\\xa0right now that are up for grabs.\\n AND if that\\u2019s not enough, if you have a product or service, Instagram can be an incredibly powerful platform for you.\\xa0Just take a listen\\xa0to these stats that Rick throws out.\\xa0[7:39]\\n\\n I gotta tell you, I love Instagram and feel that it\\u2019s a great time to grab your audience\\u2019s attention. So I\\u2019m shifting gears with Rick today so we can help you capitalize on the Insta Opportunity.\\xa0I want you to dive in...and help me figure out the big question:\\xa0Emoji or emoticons?\\n A special Easter Egg for today\\u2019s episode: It turns out you DO need 10,000 followers in order to have the swipe up feature. (And on that same note, follow Rick on Instagram @rickmulready so he can get the followers he needs!) If you want to know what I\\u2019m talking about, check out our sidebar conversation on this.[21:00]\\n And a few great Instagram examples (including that story ad I ran):\\n Check out these highlights:\\n Let\\u2019s start this off with\\xa0WHO exactly is on Instagram\\xa0(so you know if you should be there!). [3:20]\\n What are the best days and times to post on Instagram? [5:00]\\n Where and how to set up your ads (on Facebook and Instagram). [10:39]\\n \\nWhich ad type would be best\\xa0for your business and customers\\u2014and the parameters for each. [12:03]\\n The big differences between Facebook and Instagram (Here\\u2019s a hint: you CAN\\u2019T just repurpose one for the other). [13:17]\\n With Insta, do you have the same targeting possibilities as Facebook? [19:22]\\n \\nHow to take advantage of story ads\\xa0(and what happened after I ran my first one for my List Builders Lab promo). [22:10]\\n Why you need to\\xa0add text and emojis\\xa0to your InstaStories. [28:16]\\n How to choose the right objectives when creating your Instagram ad campaigns. [28:59]'