#183: How to Create Your Promotional Calendar

Published: Nov. 2, 2017, 4 p.m.

b'Biggest Takeaways You Don\\u2019t Want to Miss:\\n Time to\\xa0hit the ground running for your 2018 planning. And I mean starting TODAY.\\n This episode is meant to be your\\xa0goal-setting workshop in a box\\u2014I\\u2019ve got everything you need to plan for 2018: How to do it,\\xa0the questions to ask, and plenty of examples to inspire you to take action.\\n If you have felt like in the last year you are flying by the seat of your pants, or you have been frustrated with your promotions, or you have no idea how you\\u2019re going to make money NEXT YEAR, then it\\u2019s\\xa0time to listen up and take action.\\xa0[1:15]\\n\\n By the way, the\\xa0focus is on the first six months only, because you may want to repeat some of the success you saw in the first half of the year. I\\u2019m all about the rinse and repeat! Also: Opportunities will come your way, and I want you to have some flexibility in your planning for those.\\n Rules of Engagement Upfront:\\n I want you to\\xa0take an entire day\\xa0to do this process. I know, I know. No bellyaching. I don\\u2019t want you to feel rushed or pressured to get it done.\\n \\nPick a \\u201cspecial spot\\u201d to do this.\\xa0If you want extra credit, book out a hotel room or a co-working space. If you\\u2019re going to do this at home, promise me you\\u2019ll send everyone away so you have the space to create, focus and think.\\n \\nDon\\u2019t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a \\u201cone-person show\\u201d\\u2014I encourage you to then find a friend or a peer that can be your sounding board.\\n Grab a whiteboard or a big sticky board. You\\u2019ll need a\\xa0space to put your notes.\\n The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:\\n You\\u2019ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the\\xa0step-by-step cheat sheet\\xa0so you can work through this process for your own business. With this worksheet, you\\u2019ll know\\xa0exactly how to plan\\xa0for your 2018.\\n Check Out These Highlights:\\n Why your\\xa0\\u201cnon-negotiables\\u201d are crucial\\xa0to your business success. [9:48]\\n The power of\\xa0\\u201cdeclaring your number\\u201d\\xa0and why it can drive your entire success for the New Year. [11:54]\\n How to get clarity on the past so you can plan for the future. [13:32]\\n The metrics you should come to the table with. [14:15]\\n What to ask yourself when you\\xa0calendar your big promotions\\u2014a.k.a \\u201cthe fun stuff.\\u201d [18:43]\\n \\nWays to make money\\xa0in the next six months (to help get those creative juices flowing!). [19:52]\\n Don\\u2019t make this one mistake when planning out your promotions! [27:38]\\n Why you need white space between promotions. [30:45]\\n How\\xa0to not let FOMO take you down\\xa0in your planning process. [34:58]'