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b'As quickly as Facebook changes, there are some things that are as true today as they were a few years ago:\\n Facebook cares more about its users vs. the marketers.\\n Likes, comments, shares, views, and clicks are gold\\u2014the more, the better.\\n The more personal you are and the more you do to generate real and valuable interaction, the more your fans will engage (by liking, sharing, etc.).\\n Now,\\xa0HOW you accomplish those three points has changed A LOT. Why? Well, there are few reasons.\\n You\\u2019ve heard me talk about the infamous Facebook algorithm, and while I\\u2019m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts.\\n If you start to understand just a little bit about how it works, you can\\xa0get smarter about the kind of content you\\u2019re creating. Feel me?\\n I\\u2019m going to tell you how to do that by sharing my:\\n \\nThree truths about what\\u2019s working on Facebook TODAY\\xa0(including why your post has to perform well from the minute it goes live)\\n \\nFive new rules of Facebook marketing\\xa0(and the one thing you should STOP doing right now)\\n \\nThree words to live by\\xa0as you experiment with and test these new ways of driving engagement (and they actually apply to all parts of your business!)\\n Along the way, you\\u2019ll hear me talk about\\xa0how I\\u2019m implementing some of these new rules in real time, like video. Creating more video is a HUGE priority for me this year (so much so that I\\u2019m even building a studio in my house\\u2014pics to come on Facebook and Instagram soon!).\\n Starting this week I\\u2019m doing weekly Facebook Live videos (go to\\xa0facebook.com/amyporterfield\\xa0to find out when) where we\\u2019ll talk about some of the content on the podcast and more. And I\\u2019m going to be incorporating more video into my posts.\\n You already know that video is huge with Facebook. What kind of video to create is also critical\\u2014and an important part of this episode\\u2014because the more you make viewers stop, watch and unmute your video, the more Facebook will reward you by pushing your videos out to larger segments of your community.\\n For examples of what types of videos to model, make sure to download my\\xa02017 Ultimate Guide to What\\u2019s Working Now on Facebook. It\\u2019s loaded with examples of video you can use to start reimagining your Facebook engagement strategy right NOW.'