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b'Here\\u2019s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today.\\n If you know it\\u2019s time for a website revamp, let this serve as\\xa0your roadmap of sorts. While you may make different decisions than I did, the overall message you should take away is the same: You need to be intentional and strategic about every part of your site.\\n For example, deciding what to feature on the homepage will influence so many other things like navigation, the sitemap, overall user experience, and ultimately, conversions.\\n (If you simply don\\u2019t have the bandwidth to take on this kind of project right now,\\xa0listen to this episode as a resource\\xa0you can use when you\\u2019re ready (make sure to\\xa0download the freebie\\xa0and save it to your computer!).\\n Here\\u2019s how\\xa0the episode\\xa0breaks down:\\n Part 1\\u2014Planning:\\xa0Learn some of the questions you MUST have answers to before you even think about development.\\n Part 2\\u2014The Map:\\xa0Why you have to plot out every page (and I walk you through why my homepage is laid out the way it is).\\n Part 3\\u2014The Miscues:\\xa0My five biggest flops, like not including my team in the process.\\xa0Yeah.\\xa0Smooth move, Amy.\\n Part 4\\u2014Your Decision:\\xa0Find out the elements my designer, Jessica, says you must have for success.\\n PLUS, don\\u2019t forget to download the\\xa010 Essential Elements for Your Website\\xa0freebie. It\\u2019ll save you some headaches, I promise!\\n One last thing\\u2014if you can, go to my website\\u2019s homepage (amyporterfield.com) as you listen so you can see some of the elements I talk about during the episode.'