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b'You know how intense launches are from start to finish, right? You\\u2019ve heard me say here repeatedly that you\\u2019ve got to think through every part of it. And in so many ways, once that cart opens, you\\u2019ve got to double your efforts to save sales. Then once those carts close, you have to\\xa0get scrappy to keep those new customers happy, and\\xa0rescue any potential refunds.\\nThere are going to be so many people who just can\\u2019t make a decision about you. Even after you\\u2019ve given everything by building a superior course or program, with every bell and whistle an online student could wish for.\\nHowever, the doubt surfaces because most folks are just looking for a way out (revisit\\xa0Episode #156\\xa0with my good friend Russell Brunson later for more).\\nYour job is to not let them find a way out, and the best, most effective way to do that is to meaningfully connect with your customers as much as possible. This episode is loaded with strategies on how to save potential sales during your next promo and ensure you don\\u2019t get a bunch of refunds, including:\\n\\nHow to hone your refund policy. (Ever wondered why mine is so strict? I talk about it in this episode.)\\n\\nWhy your webinar Q&As are critical to your promotion success.\\n\\nHow you can empower and engage new students with your onboarding emails.\\n\\nBecause I\\u2019m covering A LOT of ground with this episode, I want you to download the freebie so you have a\\xa0handy list\\xa0of the\\xa05 Strategies to Save Your Sales and 7 Ways to Rescue Potential Refunds.\\xa0I\\u2019m also giving you the\\xa0exact phone script\\xa0I used when I offered a 1-800 number during a launch. That\\u2019s TWO great reasons to download, so make sure you\\xa0secure that freebie\\xa0and put it in a safe place for your next launch.\\nAlso: Stay on until the end because I\\u2019m going through the pros and cons of whether you should drip the content in your program and how that decision can impact your refund rate.'