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b'Facebook ad targeting is the trickiest thing!\\n I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it\\u2019s hard to know where to start to get out of the weeds.\\n I\\u2019m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready.\\n By the end you will be able to answer:\\n Am I sure the problem is my targeting?\\n What\\u2019s new that I\\u2019m not yet doing?\\n Are my targeting groups set up correctly?\\n Facebook ads are changing constantly, and by changing they are evolving \\u2014 think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues\\u2026\\n If you\\u2019re feeling confused, you\\u2019re in the right place. Rick and I are breaking it all down for you.\\n We are going to walk you through 3 ways to fix your Facebook ad targeting\\u2014and the first way will surprise you.\\n We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics.\\n Rick and I break down how you can leverage many different custom audiences and groups. You will be confident about where you should be putting your time and energy after you listen.\\n We even walk you through how to set yourself up to tackle your changes one step at a time so you can understand what\\u2019s working and what\\u2019s not working.\\n By the end you\\u2019ll know exactly how to apply\\xa0these 3 tips\\xa0to work for you.\\n Start listening here!\\n Once you\\u2019ve heard this episode, click back to this page. The images below will be helpful to get a snapshot of the new-ish Facebook Page engagement targeting. It\\u2019s a cool feature you will likely want to check out once you get the\\xa0details here.'