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b"On this episode of the\\xa0Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to\\xa0share his conversations with the heads of social media from the biggest and most successful brands in the world\\xa0including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others.\\nMost recently, Rick interviewed the Boston Police Department's Public Information Chief about\\xa0the massive role social media played after the recent Boston Marathon bombings.\\nI invited Rick on the show to talk about\\xa0what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from\\xa0content creation to how to promote on social media sites.\\nIn this episode, here\\u2019s what we\\u2019ll cover:\\n\\nThe importance of\\xa0going deep with social media.\\n\\nHow to\\xa0avoid social media overwhelm\\n\\nHow your business objectives and goals determine\\xa0where to focus your social media efforts\\n\\nHow to find out\\xa0where your customers are online\\n\\nWhy you\\xa0shouldn't chase shiny new objects\\xa0when they first come out and what you should do instead.\\n\\nHow to\\xa0generate leads and sales using social media\\n\\nAnd so much more!"